In most of Advantexe's business acumen skill development and business leadership engagements, we discuss several strategic frameworks for building a strategy and assessing markets. One of the frameworks we share is the Discipline of Market Leaders proposed by Treacy and Wiersema in their book by the same name. The core of this framework suggests that there are really only three different strategic approaches to business – Product Leadership, Customer Intimacy, and Operational Excellence. According to Treacy and Wiersema, choosing one of these value propositions and creating organizational alignment and focus through flawless execution is the key to success.

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“If you don’t know where you are going, any road will get you there…”

In the game-changing business strategy book The Discipline of Market Leaders, Michael Tracey and Fred Wiersema present the concept that the best business organizations in the world choose one of three value propositions to their customers and execute it flawlessly in order to successfully compete in their market / industry.

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The Water-Saving Dual Function Toilet Handle: Product Leadership, Customer Intimacy, or Operational Excellence?

Some of the nicest things about publishing a blog a couple of times a week to several thousand current and former Business Acumen skill building engagement participants are the ongoing relationships and the opportunities for continuous learning.

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One of the most interesting parts of global business travel is noticing the little things about different cities and cultures. Sometimes, those little things are really big things that are worth studying and understanding from a business acumen perspective.

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