Simulation Overview:
Advantexe’s Global Enterprise Simulations are sophisticated computer-based business simulations in which participants take control of a multi-billion dollar global company and run it for several operating periods. Working in a complex and competitive simulated marketplace, teams compete against each other for customers and market share.
Teams are responsible for managing total business operations including Sales, Marketing Manufacturing, R & D and Supply Chain, and analyzing performance using financial reports and key financial ratios. Ultimately, their objective is to create value for their shareholders, customers and employees.
Knowledge Application:
The Global Enterprise Simulations are the centerpieces of Advantexe’s business acumen learning solutions. Each simulation requires participants to think about business management in a holistic and systemic way, where knowledge in the areas of strategy, sales, marketing finance, marketing, operations, and leadership is synthesized and integrated into the exercise. This “practice” environment allows participants to make decisions and see the results of those decisions immediately in a risk-free way.
- Major Issues Addressed:
- Executing business strategy
- Understanding market structure and market demand
- Evaluating competition
- Analyzing customer needs and trends
- Assessing internal strengths and weaknesses
- Determining the value of R&D investment and innovation
- Appreciating the complexities of manufacturing and supply change management
- Recognizing the impact operational decisions have on financial performance
Key Decision Areas:
- Sales – Pricing, sales force size, compensation, and training
- Marketing – Product mix, strategic communications and channel management
- Operations – Production management, asset management, product innovation, and supply chain management
- Finance – Shareholder value, debt and equity management, and dividend policy
Custom Development:
Advantexe Learning Solutions has customized Global Enterprise Simulations for clients in the healthcare, high tech, chemicals and financial services industries. Please contact us to discuss your customization needs.
