The Power of Practice

Learn how pharmaceutical marketing professionals can be more analytical, approach each brand strategically, and understand how to execute brand strategies that lead to specific business outcomes

Today’s pharmaceutical industry Marketers are setting and executing sophisticated and complex brand strategies that drive the performance of their companies. To be successful, marketers need a core set of Business Acumen skills to deliver the right messages to the right decision-makers with the right tools. Unfortunately, many pharmaceutical companies are not providing them with the skills and tools they need to make the best decisions from a business perspective.

Advantexe’s newest article provides insight and hands-on tips to better understand the importance of strategic thinking, marketing budget optimization, and improved knowledge of the P&L to help create vision, clarity, and alignment to the overall business.

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