Whether your new hire is a fresh graduate or someone with years of experience, understanding how your company makes money is essential for their – and your - success.

It’s essential the onboarding process provides new hires with the business skills and tools they need to impact your company’s bottom-line performance quickly and efficiently. For that to happen, new hires need to understand how your company makes money.

There are seven key areas of business acumen all new hires should be exposed to:

1. What is our strategy?
2. How do we generate revenue?
3. What drives our costs of goods sold?
4. What are our gross margins and what are we targeting?
5. What impact am I making on our operating expenses, in particular my function?
6. What is our profitability?
7. How is our cash flow?

It’s a hot August night…thoughts are unfocused as there is still a lot of summer left. But... there is a nagging feeling in the back of your mind that the fall, the end of Q3, the beginning of Q4, and the new year of 2024 are accelerating around the track faster than we want to think about.

So, as the weekend approaches, what a great time for some everyday reflections through the lens of Business Acumen to keep the mind entertained and refreshed for what will be coming in a few weeks…

• LinkedIn has an overall of 675 million users from all over the world. Of those, 310 million of them are monthly active users. 165 million users come from the United States while 206 million come from Europe. 62 million come from India, and 50 million come from China. And yet every day in our Strategic Business Selling programs that train sales professionals to build a business network, only 28% of the salespeople in our programs believe there is any value in long-term social selling.
• My local supermarket is charging for bags. It’s only .10$ a bag but when you think about it, it has a double impact on the financials of the store. They are generating revenues (top line) and eliminating expenses to increase profit (bottom line) simultaneously! Hmmm... 
• Auto telephone dialers for cold calling are the worst. Companies that use these systems need to rethink their strategy. You may get a few leads here and there, but unprepared telemarketers aimlessly calling the wrong markets and segments will kill your brand. And other brands as well!
• I spent over $7 for a 30-ounce bottle of Mayonnaise. I looked up the gross margin on Google and the research said the margins were around 14%. Not sure how that is possible. It goes to show you that if one element of the supply chain (eggs) goes out of whack it can hurt an entire product line and category.

The first half of the year is over! The results are in the books and it’s time for many businesses to turn their attention to the second half of the year and beyond including initial planning for 2024.

Most people in the United States are going to relax, have a barbecue, do some binge-watching of some great shows on their favorite streaming service, and maybe do a little preparation for returning to work next week.

For your reading pleasure and to help the continuous process of building and strengthening thebusiness acumen skills of our more than 10,000 subscribers, Advantexe is pleased to share some business impacts of the holiday through the lens of business acumen. Much like we teach in our business simulation-centric learning programs, we present perspectives around the business levers that can be pulled and then share insights into the impacts of those levers. Be safe and enjoy!

The annual ATD (Association for Talent Development) conference is a highly anticipated event for professionals in the training and development field. In addition to the diverse range of workshops and sessions, the expo floor is always one of the biggest highlights of the show, especially coming off the pandemic. While the show ran last year, this year was different. There was a buzz. There was energy. There was pent-up demand for new and innovative ways to learn in the new normal of work. It was back to the traditional size of nearly 10,000 people who were ready to explore.

As part of Advantexe’s presentation at our trade show booth, we hosted an engaging business simulation challenge for conference participants. The Advantexe Paws and Claws Simulation Challenge was a micro business simulation designed to be completed within 15 minutes. It allowed participants to experience the flexibility of our simulations while emphasizing the importance of developing business acumen skills.

For many marketers, this is tradeshow season and thousands of vendors will be packing up their booths while thousands of prospects and clients are walking up and down the aisles searching for that next new thing that will change their world. From an ROI perspective, opinions about the effectiveness of tradeshows are mixed and often divided – you either love them or hate them. For some, tradeshows are seen as a necessary evil; a box to be checked to avoid giving a negative impression to customers and the market that “you are not there.” For others, it is part of an integrated omnichannel marketing approach that is critical to a marketing and sales strategy.

Regardless of which way you look at a tradeshow, it does come with its challenges. The CFO complains about the cost, while the CEO expresses frustration over the lack of closed deals. The sales team, meanwhile, grumbles about spending 3 days away from the field generating leads only to have to hand them off to other salespeople who manage that account or territory.