Business People buy from Business People; not just Sales People.

According to a Forrester report, only 27% of buyers find that salespeople are knowledgeable about the buyer's specific business. Additionally Corporate Visions determined that customers believe that sales reps are 88% knowledgeable on product and only 24% on business expertise.  

Scary numbers. 

With the volatility of the global business environment continuing to impact the effectiveness of all sales professional,  today’s sales professionals must have strong business acumen skills to provide value, insight, and challenge customers during the customer decision making process. 

Advantexe helps sales professionals to become better business professionals. Our Strategic Business Selling training solutions provide business acumen for sales professionals to build the skills they need to better understand their customers from a business perspective and to more effectively position the value of your solution.

Through the integration of practical content, business simulations, real-play exercises, application, and reinforcement, Advantexe trains sales professionals to position themselves as a true business consultant to their customers.

Participants learn how to:

  • Prepare for the sales process
  • Understand customers’ business strategy and current financial situation
  • Ask business situation questions, business challenge questions, and business opportunity questions
  • Positon value from the customers’ business perspective
  • Close higher margin deals
  • Maintain and grow long-term business relationships