Jim Brodo

Jim is an award winning marketing executive with a proven background in driving pipeline value and revenue creation
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Business Acumen vs. Business Skills

By Jim Brodo | Feb 2, 2016 9:12:40 AM

In a span of a couple of days I have heard the term “acumen” used in comparison with the term “skills” numerous times. The first instance was during a recent NFL football game when one of the announcers declared that Tom Brady's does not have the skills he once had, but his “football acumen” remains intact and that is what is keeping the Patriots in the game. The second instance was in the context of business leadership.  I was speaking with the leader of a business who was talking about how they missed their quarterly revenue target because their manufacturing team wasn’t able to produce and deliver all of the units the sales team had sold and this really impacted the business.  “Our Manufacturing team can compete with anyone in the world. They have the skills, but they don’t have the leadership and business acumen to align, motivate, and coach to winning performance.  It’s the difference between being good, and being great.”

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