Jim Brodo

Jim is an award winning marketing executive with a proven background in driving pipeline value and revenue creation
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Recent Posts

The Great Resignation Through the Eyes of Three Generations

By Jim Brodo | Sep 22, 2022 7:38:23 AM

At Advantexe, we are always researching and probing into the issues and drivers related to building Business Acumen, Business Leadership, and Strategic Business Selling Skills. With this information, we build our business simulations, content, and blogs that share our findings with the Talent Development community.

Over a series of blogs, we are going to share insights into the business and leadership drivers of “The Great Resignation.” The Great Resignation is impacting every business on the planet and is dramatically shifting the perceptions of what is work, and how we work.

But what is the perspective of the Great Resignation through the eyes of three different generations in the workforce? I am very excited to launch a 3-part series of blog posts where we asked Advantexe team members, each from a different generation, about their thoughts and insights on the Great Resignation. The series starts with a generational definition of the Great Resignation and is followed by posts on why the group thinks people are leaving their jobs and is concluded with an overview of what can companies do to better retain employees.


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And Now, Welcome to Hybrid Learning!

By Jim Brodo | Sep 16, 2022 7:35:38 AM

As we all have experienced, COVID-19 has completely disrupted the world of talent development forever. From March 16, 2020, until about April 1, 2020, every Advantexe client canceled or postponed their scheduled live, in-person training programs. Rob and I were talking one night as we were obviously worried about COVID-19 and the future of Advantexe. He said to me, “We have worked hard to put all of our business and leadership simulations in the cloud, why don’t we just go to every client and offer to pilot virtual deliveries to show them what we can do?” Long story short, we worked with our long-term clients to figure out a better way to deliver our solutions. Today, Advantexe is working 24 hours per day around the clock and around the world to deliver simulation-centric end-to-end learning solutions in the areas of Business Acumen, Business Leadership, and Strategic Business Selling.

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Getting Around to Responding to Cold Emails

By Jim Brodo | Aug 12, 2022 12:57:34 PM

 As you are painfully aware, the average business professional receives about 300 emails a day. About 50% of them are unsolicited “cold” emails where the writer is trying everything and anything to capture the reader’s attention. Attention-grabbing subject lines, playing up on keywords, and sometimes flat-out exaggerations.

Just for fun and since it’s a nice summer Friday, I took a few moments to “respond” to some of the more "interesting" ones…

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Business Simulation - The Actual Results are In!

By Jim Brodo | Apr 20, 2022 7:48:25 AM

One of the core features of Advantexe’s digital business simulation platform is its ability to capture data for review and performance analytics. The performance analytics from a well-designed business simulation can be used as part of capabilities assessments and career planning. For a recent business simulation workshop, we conducted for a top car manufacturer, we pulled all the simulation results from the last five cohorts which focused on four critical metrics of success including, revenue, sales expenses, operating expenses, and Net Income (profitability).

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Marketing, Please Take your Seat at the (C-suite) Table!

By Jim Brodo | May 21, 2021 12:29:13 PM

Over the past few months Advantexe has experienced a significant surge in the demand for marketing focused business simulations that develop skills and competencies in what we are calling, “Marketing for 2021 and Beyond.”

The increased demand has been from every industry with a slightly heavier emphasis coming from life sciences, high tech, consumer packaged goods, and financial services. The requests have ranged from simulations designed for marketing professionals to improve and expand their skills, to marketing skill building for employees in various non-marketing functions to better understand the role and importance that marketing has in the new value chain of an organization. In other words, developing empathy in a cross-functional environment.

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