Advantexe's Pharmaceutical Marketing Simulation is an interactive and hands-on learning tool designed to help pharmaceutical marketers;
Through this simulated experience learners have the opportunity to manage and market a sophisticated portfolio of specialty pharmaceutical products in a market that will soon experience new therapies and emerging competition. The simulation allows learners to build critical skills and experience the systemic consequences of their actions by uncovering the interactions that can prevent or assist in the execution of strategy.
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How the Simulation Works
In the simulation, learners take the role of Vice President of Marketing and member of the Senior Leadership Team. In this role, they are responsible for making operational marketing decisions in support of the overall company strategy. The simulation helps learners to better understand how their marketing decision-making impacts revenue generation, cost management, and profitability. Within the simulation are multiple challenges and tactical opportunities that learners must navigate and choose to invest in including:
The Value of Simulation
Learning new skills and changing behavior takes practice, and simulation provides immediate and meaningful feedback by allowing participants to experience the financial impact of their actions in both the short and long term. Key simulation decisions include:
The simulation can be delivered to global audiences, including:
The simulation can be used as part of an Advantexe integrated learning journey, or because of its unlimited flexibility for learning, can be delivered as part of any existing learning solution – whether in a live or virtual classroom, as an eLearning module, or as some sort of blended solution.