Group (ZIG). Despite steady financial growth, Zodiak has been struggling to keep pace with the competition in a changing and disrupted market. Over the course of three simulated years, learners make day-to-day operational business decisions in marketing, sales, operations, product development, and more to help Zodiak generate revenue, manage cash flow, turn a profit, and grow shareholder value. This Zodiak Pro simulation helps learners better understand the systems of business. Specifically, the learning outcomes of the simulation include:
- How overall business strategy and sales, marketing, production, R&D, and customer and employee-related decisions impact financial performance
- How specific financial reporting tools, like income statements, are used to interpret and analyze business results
- How critical financial terms and metrics, including Gross Margin, ROA, ROS, Cash Flow, and ROCE are used to analyze a company’s success
- How sales forecasting, ordering, inventory management, supply chain management, and cash management are interrelated in the achievement of goals
- How long-term planning and well-analyzed capital investments are integral to success
- How marketing and sales alignment can be used to drive demand, support client acquisition, and maintain customer satisfaction
- How pricing and other marketing strategies based on market trends, competitors, and product life cycles impact financial results
