The Agenius Pharmaceutical simulation is an interactive learning experience enabling participants to better understand the business challenges and opportunities facing a pharmaceutical company. As a group, learners take on the role of CEO for Agenius Pharmaceuticals, a multi-billion-dollar global pharmaceutical company that discovers, manufactures, and markets specialty medicines. Learners are responsible for setting a strategy and executing it through decisions in Marketing, Pricing, Sales, Medical Affairs, R&D, Production, and Finance. Over the course of four simulated years, learners help Agenius generate more revenue, manage cash flow, and turn a profit. They launch new products, manage products losing exclusivity, optimize supply chain and inventory management, and much more.
Learning Outcomes: The learning outcomes of the simulation include:
- Understand and discuss the importance of a clear business strategy
- Recognize the cross-functional challenges and opportunities faced by pharmaceutical companies
- Build comprehension of key financial and business metrics
Time: Best used in a one-half to one-day learning journey. Simulation typically takes 3-6 hours to complete depending on audience and other content delivered with it.
Audience: The Pharmaceutical business simulation is the perfect fit for employees at all levels who need to build a greater understanding of the system of business, and how a business achieves its goals and objectives