Business Acumen Training Audiences

Business Acumen is a Critical Competency for Success

According to The Society for Human Resource Management’s (SHRM) body of competency and knowledge, Business Acumen is the third most important behavioral competency needed by leaders to succeed, trailing only Leadership and Ethics. In fact, besides the nearly 10,000 monthly searches on Google, in a single month on Twitter there were;

• Over 2000 Tweets containing the term “Business Acumen”
• 80+ Tweets with #businessacumen
• 400 Tweets with Business Skills Training
• 365 Tweets on Business Simulation

At a high level, most HR and Talent Development professionals think Business Acumen is just about understanding business, but of course, it is much more than that.  Advantexe wrote a blog called “Defining Business Acumen” which describes business acumen as: The deep and applicable understanding of the system of how a business achieves its goals and objectives. It includes a thorough understanding of the levers that create and position a value proposition to customers and it drives profitability, cash flow, and shareholder value.

The bottom line? Business acumen development is a critical competency that everyone in the organization must have. At a more specific level, Business acumen training means different things to different functions and audiences within the business organization, and here are a few suggestions: 

New Hires

New hires are the future performers and leaders of the organization.  Often new hires enter the organization right out of college with strong backgrounds in history, English, art, sciences, and languages, but they are lacking the fundamentals of business or an understanding of how business works.

• Suggested Need:  Foundations of Business Acumen, Business Acumen 101

High Potential Leaders

High potential leaders have been identified as the next generation of leaders and are within 5-15 years of fulfilling their ultimate potential.  Once they have achieved their potential, high potential leaders must understand strategic thinking, financial management, marketing, operations, sales, and everything about the system of business in order to make the most appropriate decisions.

• Suggested Need:  Business Acumen for High Potential Leaders

Core Performers

Often a forgotten audience, thousands of Core Performers wake up every day, come to work, and try their best to execute the strategy of the business.  To do this, Core Performers need enhanced business acumen skills to make even better business decisions that drive results.

• Suggested Need: Advanced Business Acumen

Sales Professionals

In today’s competitive sales world, understanding and delivering value to the customer from a business perspective rather than from just a product perspective can be the difference between sales success or failure.

• Suggested Need: Business Acumen for Sales Professionals

Emerging Market Leaders

Many major US companies have more international business and revenues than domestic.  This means thousands of business leaders around the world and in emerging markets need enhanced business acumen skills to execute consistently and in alignment with the organization’s international strategy.

• Suggested Need: Business Acumen for Emerging Market Leaders

Customer Service and Technical Service Leaders

In many organizations, Customer Service and Technical Service leaders are the driving forces that support the execution of the strategy and monitor how products and services are delivered to customers.  A mistake some organizations make is to keep Customer Service and Technical Service professionals isolated from the business side of the organization.  These critical functions could be even more effective and make better decisions with enhanced business skills.

• Suggested Need: Business Acumen for Service / Technical Professionals