Omnichannel Learning Journey and Simulation

Omnichannel Marketing Isn’t Just a Campaign—It’s a Business Strategy

Today’s marketers are expected to think beyond content calendars and channel orchestration. To thrive, they must operate as strategic business leaders who drive growth, align cross-functional teams, and deliver real customer value.

Advantexe’s Omnichannel Marketing Simulation and Learning journey is designed to help marketing, sales, and commercial professionals build the mindset and capabilities of a General Manager, empowering them to lead omnichannel success across the enterprise.

Here is How We Can Help

This learning journey develops the strategic thinking, business acumen, and cross-functional collaboration skills needed to lead omnichannel marketing in a complex, matrixed environment. The program blends interactive content, AI-driven simulation feedback, hands-on application, and coaching. It includes:

Pre-Work: Omnichannel Foundations – Asynchronous eLearning to level-set understanding of today’s marketing landscape and trends.
Interactive Workshop – Engaging sessions focused on business strategy, customer experience, and omnichannel leadership.
Simulation Experience – Participants take on roles in a simulated commercial organization to drive omnichannel decisions across marketing, sales, and medical.
Advisory Board Presentations – Teams present their decisions and outcomes to an AI-powered Advisory board panel for feedback and reflection.
Post-Work Activities – Reinforce learning with targeted challenges, diagnostics, and impact planning tools.
Praction(R) AI Video Role Plays – Practice key customer and cross-functional conversations in a risk-free, two-way video dialogue environment.

Why Simulation?

In our Omnichannel Simulation, learners make real-world decisions around segmentation, targeting, content sequencing, channel strategy, and follow-up. They see the business impact of their choices, measured by customer engagement, market share, brand adoption, and more.

Our simulations are powered by real-time analytics and AI feedback to deepen learning. Off-the-shelf, industry-specific, or fully customized, our simulation experiences are built to reflect the challenges of today’s marketing leaders across pharma, healthcare, CPG, and more.

Learning Focus

Think Like a General Manager: Connect marketing decisions to enterprise value and long-term strategy.
Orchestrate Cross-Functional Success: Align with Sales, Medical, and Regulatory to deliver an integrated customer experience.
Drive Measurable Outcomes: Translate campaign results into business impact: engagement, market share, and ROI.
Lead the Customer Journey: Make data-informed decisions across digital and in-person touchpoints.

Who is it For?

The Omnichannel Marketing Simulation is ideal for marketers, commercial professionals, and cross-functional leaders who want to elevate their strategic thinking and lead with impact. Whether you're preparing next-gen leaders or upskilling experienced teams, this experience fosters true omnichannel leadership.

Flexibility

Our program is fully adaptable. Run it as a 4-hour immersive experience, a 1–2-day workshop, or a modular journey. Delivered in-person, virtually, or hybrid—it’s built to meet the needs of your learners and your business.

Additional Resources

	Omnichannel 101
	How Marketers Become Change Agents with Enhanced Omnichannel Skills

Contact us to Learn More!

To learn more about our learning journeys, complete the form below, email us at jim.brodo@advantexe.com, or call us at 610-828-8707.

OMNICHANNEL MARKETING

Omnichannel Marketing Isn’t Just a Campaign—It’s a Business Strategy

“This simulation helped our team move beyond tactics and truly understand how omnichannel strategy drives business outcomes. It connected the dots between marketing, sales, and customer experience better than any training we’ve done before.”

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