Conshohocken, PA – [September 10, 2014] – Advantexe Learning Solutions, a global leader in Business Acumen, Business Leadership, and Strategic Business Selling training using business simulation has been named a 2014 Brandon Hall Excellence in Learning Award winner the Healthcare Marketplace Simulation project developed for AstraZeneca.
“The Healthcare Marketplace Simulation is a game-changing business acumen simulation that is part of a learning journey to AstraZenca Managed Market Sales Leaders and Marketing Leaders understand how to make the best business decisions in a volatile business environment,” shared Robert Brodo, Founder and Executive Vice President at Advantexe. This dynamic learning tool teaches advanced and sophisticated business acumen skills to professionals who are under tremendous pressure for driving both revenues and margin in competitive therapeutic areas. These areas are within regional managed care markets that are experiencing changes in decision-making power and information on a monthly basis.
“The core simulation model enables small teams to work together to set parameters for markets, influencers, and buying behaviors within strategic accounts to learn what is the best approach and marketing strategy to optimize profits,” added Rob Brodo. “By understanding the relationships between market potential and promotional effectiveness, we are helping to develop the skills needed to be successful in today’s healthcare market.” The Bronze Award for Learning Excellence is Advantexe’s second in the last few years after winning a Silver Award in 2012.
For More Information: Contact Jim Brodo, CMO - firstname.lastname@example.org