Any sales professional who's been selling for more than three years knows what I am talking about. It's that moment in the sales process when someone on your own team starts to go negative and suddenly becomes the unofficial head of the "anti-sales department."
I recently interviewed a senior sales professional at a specialty chemical company who told me how brutal it is out there right now. She shared a story about conducting a quarterly account review with an important customer. She prepared especially well, researching the customer's business strategy, their customers' needs, their financial goals, and more. Based on this research and her institutional knowledge of the account, she developed an agenda filled with ideas and potential solutions to help the customer improve their business.
But instead of being gracious and thankful, the customer exploded.
"I have to be very open with you. I am taken aback that you would come in here and try to upsell me on new products and services. I thought in all of your research you would realize we are struggling with cash, margins, and budgets. The last thing I am thinking about is spending more money."
And then it happened. Five minutes after the meeting, the Technical Service Manager, who was there to support the sales professional and demonstrate some of the company's new technologies, turned to her and said the fateful words: "See, I knew this was a bad customer. I don't know why we waste our time."
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