Too often, the easy “analysis” of a profit problem is to say we just need to charge more. It’s a convenient narrative, especially in markets where customers are fighting for every penny.
If you’ve ever sat in an Operations or Finance meeting, you’ve probably heard one (or all) of these lines:
- “We don’t charge enough.”
- “We’re leaving money on the table.”
- “We can’t hit GM% goals because the price is too low.”
- “The customers don’t understand our value proposition.”
- “We discount too easily.”
And sometimes that’s true, but more often, price is the symptom, not the cause.
In large businesses, the real drivers of margin erosion usually live deep inside the cost structure: inefficiencies, unnecessary levels of bureaucracy, poor communications and workflow systems, systems gaps, supplier creep, or hidden operating costs that quietly pile up. These issues rarely show up in PowerPoints, Monthly Reports, or Board of Directors Presentations, but they absolutely show up in the P&L.
Based on years of experience in business acumen, we have identified five overlooked factors that might be eating away at your operating margin (EBITDA) long before a customer ever sees your price tag.
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