When Your Brand Takes a Hit (And it’s Actually NOT Your Fault)

By Robert Brodo | Jul 27, 2026 7:56:59 AM

If you asked 100 people in the United States today who was responsible for the recent Cyclospora outbreak linked to Taco Bell restaurants, I suspect that almost all of them would answer, "Taylor
Farms."

The challenge is that the story became much more complicated.

Just one day after announcing that lettuce supplied by Taylor Farms de Mexico had tested positive for Cyclospora, the FDA issued an update stating that its laboratory experts had re-reviewed the results and concluded that the finding was actually a false positive. As of July 19, there were no confirmed positive product samples for Cyclospora. The investigation into the outbreak continued, but the initial laboratory finding that dominated the headlines had been withdrawn.

Unfortunately, corrections rarely receive the same attention as the headline-grabbing original story.

By the time the clarification was released, millions of consumers had already formed an opinion. For many, the damage to the brand had already occurred.

That should concern every business leader.

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Why are there no Price Elasticities at Stadiums?

By Jim Brodo | Jul 17, 2026 8:26:37 AM

Parking, $45. Chicken fingers and a beer, $54. Popcorn, $17.99. A slice of pizza, $24. At any other place on Earth, these prices would be outrageous.

The neighborhood pizza shop couldn't charge $24 for a slice. The local restaurant would never get away with a $17.99 bucket of popcorn. Raise prices that aggressively almost anywhere else, and customers would simply walk away.

Yet there I was at the Lionel Richie / Earth Wind & Fire concert, standing in a long line with hundreds of other fans, happily handing over my credit card.

It made me wonder...

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5 Talent Development Trends That Will Shape the Second Half of the Year

By Jim Brodo | Jul 15, 2026 8:06:31 AM

My head is still spinning from ATD in May. Everywhere you turned, there was another AI announcement, another product launch, or another promise about how AI was going to transform learning. It was exciting, but also a little overwhelming.

A few months later, the picture is becoming much clearer. Organizations are moving beyond experimenting with AI and beginning to identify where it delivers real value. Rather than asking, "Should we use AI?" the question is becoming, "Where should we use AI first?"

As we head into the second half of 2026, here are five trends I believe will have the biggest impact on talent development.

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How AI Will Redefine Emotional Intelligence

By Robert Brodo | Jul 7, 2026 8:23:44 AM

I have a prediction.

Over the next decade, AI won't just change the way we work. It will fundamentally change what we expect from one another at work.

And in doing so, it will redefine the concept of emotional intelligence.

That may sound strange coming from someone whose career has been built around developing business leaders through digital, hands-on business simulations and role-plays to build emotional intelligence. After all, emotional intelligence has long been considered one of the defining characteristics of effective leadership. The ability to read the room, adapt your communication style, build trust, navigate conflict, and motivate different personalities has become the foundation of a multi-billion-dollar leadership development industry.

Those skills are still incredibly important. But I believe we're about to add another dimension to emotional intelligence, one that AI is quietly teaching us every day.

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More Virtual Learning? No Problem.

By Jim Brodo | Jul 1, 2026 8:26:45 AM

Over the past few months, we've noticed an interesting trend. More organizations are beginning to shift portions of their learning portfolios back to virtual delivery. Unlike during COVID, this isn't being driven by health concerns. It’s most likely being driven by economics.

Travel costs continue to rise. Airfare, hotels, meals, and meeting expenses have all increased significantly over the past few years. Add in continued global economic uncertainty, and many organizations are tightening travel budgets or asking learning leaders to accomplish more with fewer resources.

I don't believe we're headed back to an all-virtual world. Face-to-face learning still has tremendous value, especially for strategic planning, leadership development, and team building. What I do believe is that organizations will become much more selective about when they bring people together. That creates an opportunity to rethink how virtual learning is designed and delivered.

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