If you asked 100 people in the United States today who was responsible for the recent Cyclospora outbreak linked to Taco Bell restaurants, I suspect that almost all of them would answer, "Taylor
Farms."
The challenge is that the story became much more complicated.
Just one day after announcing that lettuce supplied by Taylor Farms de Mexico had tested positive for Cyclospora, the FDA issued an update stating that its laboratory experts had re-reviewed the results and concluded that the finding was actually a false positive. As of July 19, there were no confirmed positive product samples for Cyclospora. The investigation into the outbreak continued, but the initial laboratory finding that dominated the headlines had been withdrawn.
Unfortunately, corrections rarely receive the same attention as the headline-grabbing original story.
By the time the clarification was released, millions of consumers had already formed an opinion. For many, the damage to the brand had already occurred.
That should concern every business leader.
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