My head is still spinning from ATD in May. Everywhere you turned, there was another AI
announcement, another product launch, or another promise about how AI was going to transform learning. It was exciting, but also a little overwhelming.

A few months later, the picture is becoming clearer.

Organizations are moving beyond experimenting with AI and beginning to identify where it delivers real value. Rather than asking, “Should we use AI?” the question is becoming, “Where should we use AI first?”

As we head into the second half of 2026, here are five trends I believe will have the biggest impact on Talent Development.

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 Short, AI-powered business simulations that prepare teams for real customer conversations. 

The modern customer has fundamentally changed the way they buy and behave, forever changing the sales process.

The new customer no longer needs sales professionals to explain product specifications, compare features, or provide information that can be found in seconds with an AI assistant. Before the first meeting ever takes place, customers have already researched your company, evaluated your competitors, read analyst reports, explored your competitors' websites, and formed opinions about the solutions available to them.

What they cannot easily find is someone who understands their business.

Someone who appreciates the financial pressures they face, the strategic initiatives consuming their leadership team's attention, the operational challenges limiting growth, and the difficult trade-offs they make every day.

That is why the definition of a great salesperson is changing.

The most successful commercial professionals are no longer simply product experts. They are business advisors. They create value by helping customers solve business problems, not by explaining product features.

The question for commercial leaders is straightforward:

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 Why successful AI adoption is really about balancing competing business priorities.

For the past two years, the conversation around artificial intelligence has focused almost entirely on the technology. Which models are better? Which AI tools should we use? How quickly is AI evolving?

While those are important questions, they aren't the questions most organizations are struggling to answer.

The real challenge isn't AI itself. It's the competing priorities AI introduces across the business. Senior leaders are pushing to move faster and embed AI into products, services, and business processes. Employees are trying to determine which tools they should use. Legal and Security teams are working to protect the organization. Finance is trying to understand rapidly changing costs and whether AI investments are producing measurable business value.

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If you asked 100 people in the United States today who was responsible for the recent Cyclospora outbreak linked to Taco Bell restaurants, I suspect that almost all of them would answer, "Taylor
Farms."

The challenge is that the story became much more complicated.

Just one day after announcing that lettuce supplied by Taylor Farms de Mexico had tested positive for Cyclospora, the FDA issued an update stating that its laboratory experts had re-reviewed the results and concluded that the finding was actually a false positive. As of July 19, there were no confirmed positive product samples for Cyclospora. The investigation into the outbreak continued, but the initial laboratory finding that dominated the headlines had been withdrawn.

Unfortunately, corrections rarely receive the same attention as the headline-grabbing original story.

By the time the clarification was released, millions of consumers had already formed an opinion. For many, the damage to the brand had already occurred.

That should concern every business leader.

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Parking, $45. Chicken fingers and a beer, $54. Popcorn, $17.99. A slice of pizza, $24. At any other place on Earth, these prices would be outrageous.

The neighborhood pizza shop couldn't charge $24 for a slice. The local restaurant would never get away with a $17.99 bucket of popcorn. Raise prices that aggressively almost anywhere else, and customers would simply walk away.

Yet there I was at the Lionel Richie / Earth Wind & Fire concert, standing in a long line with hundreds of other fans, happily handing over my credit card.

It made me wonder...

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