You don’t have to be the most intelligent person in the world to realize that people are distracted and can easily lose focus in times of turmoil. The headlines scream something new and unexpected every day, ranging from tariffs, wars, regulatory shifts, and political upheaval, while everyone is still expected to wake up, go to work, and cope with it all.
And yet, in the past six months of global turmoil, when many businesses have been reeling from the daily barrage of uncertainty, several companies, like Procter & Gamble (P&G), have actually thrived.
The P&G Example: Clarity Amid Chaos
While many consumer goods companies cut marketing, paused innovation, or pulled back from volatile markets, P&G took the opposite approach. They doubled down on brand strength, employee engagement, and operational discipline. Despite inflationary pressures and regional disruptions, P&G posted solid growth across key categories and markets.