I was speaking today with a long-term colleague about what’s different in this year’s “selling season” and we had a lot to talk about. “Selling Season” is that time of year, usually from October-November were customers start planning and buying for the following year.

I think it is safe to say that none of us have ever seen or could have predicted how different Selling Season 2020 would be. As part of the continued development of our Strategic Business Selling™ curriculum, we just released a new module on what is different and what Sales Professionals should be doing about these differences. In our research, we identified 5 major trends and 15 different tips, tools, and techniques to be effective this selling season.

I am pleased to share with the readers of this blog 3 significant things that are different and some ideas on what to do with the differences.

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Insights 10 Weeks into the New Norm

When we started the new year of 2020 not many of us predicted that when Memorial Day weekend, the start of the summer season, came about that we would be in a lock down thinking about how a global pandemic would resolve itself.  But here we are, so Happy Memorial Day everyone!

For many who are either functional business leaders supporting the learning or development of their organizations and team, or the talent development professionals thinking about executing their T&D strategies, we have a chance to reflect on the journey so far and the journey yet to come over this upcoming long weekend.

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