3 Things that are Different in Selling Season 2020

By Robert Brodo | Oct 13, 2020 8:47:49 AM

I was speaking today with a long-term colleague about what’s different in this year’s “selling season” and we had a lot to talk about. “Selling Season” is that time of year, usually from October-November were customers start planning and buying for the following year.

I think it is safe to say that none of us have ever seen or could have predicted how different Selling Season 2020 would be. As part of the continued development of our Strategic Business Selling™ curriculum, we just released a new module on what is different and what Sales Professionals should be doing about these differences. In our research, we identified 5 major trends and 15 different tips, tools, and techniques to be effective this selling season.

I am pleased to share with the readers of this blog 3 significant things that are different and some ideas on what to do with the differences.

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