Why Cold Social Selling Doesn’t Work Either

By Robert Brodo | Dec 8, 2015 9:13:54 AM

We are quickly approaching the point of saturation from all of the social media experts espousing the “death of cold calling thanks to social selling.”  I would venture to say that every sales professionals and sales leader on the planet realizes that cold calling is dead and has been replaced by social selling. Unfortunately, too many sales professionals and leaders believe that social selling is a magic pill that instantly replaces cold calling with less effort and more results.

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