How Bad Marketing is Killing Good Marketing

By Robert Brodo | Jun 2, 2021 8:03:55 AM

Is it me, or has the number of unsolicited moronic emails and cold calls that we get every day reached a fever pitch? Over the past several months it feels like it is accelerated to a desperate level as too many vendors and “salespeople” are panicking to make something happen, but in fact are just making it worse.

I did an analysis over the past month and was horrified to realize that the longest I have gone in a day without an unsolicited voice mail or email is 34 minutes. And I have my spam filters on both my email and phone turned up to the maximum!

The reality is that these bad vendors are getting both more sophisticated and stupid at the same time. By sophisticated, they are leveraging digital tools and figuring out ways of setting up automated workflows and getting through the spam filters into the inbox. By stupid, I am referring to the dozens of poorly written emails that we are inundated with every day. How is this one for mind-blowing stupidity (I swear this is real and total unedited except for the person’s name):

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The Business Acumen Impacts of Supply Chain Disruption

By Robert Brodo | Mar 30, 2021 8:02:45 AM

Anyone with access to the internet has seen the pictures of the cargo ship that ran aground  and blocked the Suez Canal for almost a week. Another in a seemingly non-stop series of issues that have included a year-long global pandemic, terrible seasonal weather, container shortages, earthquakes, fires, and tsunamis that has caused havoc on the global supply chain.

As we come to the end of the 1st quarter 2021, the global supply chain has taken a beating and business leaders with strong Business Acumen are already looking ahead and planning to create competitive advantage.

At Advantexe, we have the privilege of working with more than 50 global clients across a dozen different industries and we are seeing and hearing about some of the unique challenges that are being faced.

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The Business Acumen of Being a Great Customer

By Robert Brodo | Mar 17, 2021 7:46:46 AM

I shared a secret that I probably shouldn’t have. To commemorate the retirement of one of my most favorite people and one of our best clients ever, I told the story of the “Donna Scale.”

The Donna Scale refers to the way many companies have worked with Donna Torelli who is retiring this week from her role as VP & Executive Director of a great company called Greene Tweed.

I first met Donna in the early 1990’s when we were both early in our careers. I was helping to grow our business simulation business and Donna was willing to give us a chance to help build the business acumen and leadership skills of high potential leaders at Rhone Poulenc Rorer which turned into Aventis, which was eventually bought up by Sanofi. For an incredible 10-year run, we built an amazing curriculum of Business Acumen and Business Leadership programs and working with Donna was an absolute pleasure. Around 1999, we worked together to deliver 5 different types of development programs to different levels of audiences and touched the lives of about 5,000 leaders during that time including many high potentials, some of whom are current CEOs of large companies!

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The Business Acumen Skills Your CFO Dreams About You Having

By Robert Brodo | Mar 3, 2021 7:46:17 AM

A recent shared post called “The Real Skills Your CEO Wants Everyone to Know” received many nice comments from colleagues and business leaders. We also collected quite a few direct messages sharing alternative ideas and suggestions for additional content and insight into the business acumen skills that the C-suite hopes employees at all levels to possess.

Originally, we wrote a follow-on post that outlined a list of skills that we see a CFO desires, but we once again received feedback asking us to combine both posts together so our readers can have all the information in one spot.

We always appreciate feedback so we decided to combine the posts into one. The one post can be accessed by clicking below. We thank our loyal readers for their guidance, enthusiasm and insights. We hope you enjoy the new complete post that now focuses on the business acumen skills that both the CEO and CFO desire.

Click here.

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Re-Exploring the Importance of Understanding Different Functions

By Robert Brodo | Oct 30, 2020 6:58:25 AM

The R&D leader was genuinely perplexed and astonished. “Wait, let me get this straight. Our company spends as much money on Marketing and Sales as we do on R&D? I don’t believe it. My team works on developing the most innovative products on the world. They should sell themselves. Why do we need to waste all that money on “Commercial” when everyone knows that we need more money for product development!

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