It’s only the last week of August and Starbucks is already in full marketing mode with the early launch of its popular menu of Pumpkin Spice Lattes items (apparently the cool folks just call them PSLs so that’s what I will use in this blog).
Think about this: In 2024, people on vacation at the beach can Uber Eats their PSL drinks directly to their portable cabana. Who would have thought it?
The PSLs are a significant part of the Starbucks seasonal line up and given the recent organizational and Wall Street turmoil surrounding the surprise exit of the CEO after less than 2 years, the company is counting on big-time revenues in an attempt to turn around its sagging stock price performance. While Starbucks doesn’t publicly release individual product sales data, there are many analyst reports out there that indicate the PSL portfolio will account for up to $2 billion of the overall $36 billion of top-line revenue.
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