Each week, Advantexe Learning Solutions delivers simulation-centric learning experiences in the area of business acumen to hundreds of participants around the world. Our business simulation workshops provide these participants with the opportunity to learn about the elements of business acumen in a realistic learning environment by giving them chance to run their own simulated businesses. Some of the key learning points include formulating and executing strategy, financial management, supply chain management, manufacturing, and of course marketing.

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The team of dedicated consultants at Advantexe is like most consumers; we are very uncomfortable being tracked by third party organizations through our mobile phones. And until recently – when we began researching for this blog - we didn’t really have a good idea of what is going on behind the scenes regarding tracking.  However, a Bloomberg BuisnessWeek’s article about Apple has us thinking about business strategy, business innovation, product leadership, and the intersection of strategy execution with personal privacy and the future of relationships that retail stores are going to have with their customers.

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Can Under Armour's Product Leadership Strategy Recover afterthe Speed Skating Suit Disaster?

You are Under Armour. Your business strategy is Product Leadership. Your tagline is “To Make All Athletes Better.” You spend hundreds of millions of dollars in research and development to overtake the powerhouse brands: Nike, Adidas, and Reebok. You invest in marketing with celebrity endorsements and product placement to become a player in your market. You are selected to provide the ultimate world-class elite athletes – the US Olympic team – with the performance apparel they will wear as they compete for gold. A success on this stage could quickly skyrocket you to the top of the industry.

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