Is There Such a Thing as Too Much Customer Centricity?

By Robert Brodo | Feb 4, 2016 9:32:14 AM

We wanted a nice quiet and pleasant dinner at a great restaurant so we could prepare for the next days’ big day of delivering Business Acumen for Sales Professionals at a client’s Global Sales Meeting.

As we entered the restaurant, we were greeted by three hostesses that checked us in.  It became quickly apparent that each one of them had some sort of pre-scripted greeting;

  • One asked us if this was the first time at the restaurant (it wasn’t)
  • Another asked us if we would like to go to the bar first or sit down (we just wanted to sit down)
  • The third asked us if our party was all here (no, actually we were going to be 4 instead of 5)
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Customer Intimacy Strategy with Changing Customers?

By Robert Brodo | Dec 22, 2015 9:31:33 AM

One of the most exciting parts of being the lead Business Acumen training consultant for more than 20 Fortune 1000 companies is the endless number of opportunities to learn and explore business-topics in more detail through my blogs and other research.

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7 Powerful Tips of Flawless Customer Intimacy Execution

By Robert Brodo | Nov 3, 2015 2:08:59 PM

Every week Advantexe has the opportunity to design, develop, and deliver business leadership and strategic business selling talent development engagements for clients around the world. We are exposed to thousands of different companies executing many flavors of business strategies and the lessons learned from our work is shared in the form of blogs and eBooks in our virtual Business Acumen 101 learning solution.

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Innovation is Critical to Executing a Business Strategy

By Robert Brodo | Nov 3, 2015 2:02:29 PM

Every day around the world, business leaders ask their employees to be more innovative. And at the end of the day, most leaders are left frustrated and disappointed because nothing has changed. The employees “don’t get it,” or worse yet, they don’t care enough.

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