Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
Find me on:

Recent Posts

Sure, We Should Walk Away from Every “Bad Customer”

By Robert Brodo | Oct 22, 2026, 7:51:55 AM

Any sales professional who's been selling for more than three years knows what I am talking about. It's that moment in the sales process when someone on your own team starts to go negative and suddenly becomes the unofficial head of the "anti-sales department."

I recently interviewed a senior sales professional at a specialty chemical company who told me how brutal it is out there right now. She shared a story about conducting a quarterly account review with an important customer. She prepared especially well, researching the customer's business strategy, their customers' needs, their financial goals, and more. Based on this research and her institutional knowledge of the account, she developed an agenda filled with ideas and potential solutions to help the customer improve their business.

But instead of being gracious and thankful, the customer exploded.

"I have to be very open with you. I am taken aback that you would come in here and try to upsell me on new products and services. I thought in all of your research you would realize we are struggling with cash, margins, and budgets. The last thing I am thinking about is spending more money."

And then it happened. Five minutes after the meeting, the Technical Service Manager, who was there to support the sales professional and demonstrate some of the company's new technologies, turned to her and said the fateful words: "See, I knew this was a bad customer. I don't know why we waste our time."

Read More >

AI Can Write Your Review. But Can It Make You a Better Leader?

By Robert Brodo | Oct 15, 2026, 8:08:40 AM

Last week, we launched our new Business Leadership Essentials simulation, and something interesting happened during the debriefings. Several new leaders openly admitted how much they love AI and how it's changing how they think about leadership. One simulation scenario challenged participants to decide how to use AI as managers, and the discussions were fascinating. The scenario was related to using AI for performance reviews.

At Advantexe, we're also using AI in ways that would have seemed like science fiction just a few years ago. We're building AI-powered business simulations, creating realistic role-playing experiences, and helping leaders develop new capabilities through technologies that continue to amaze me.

But those debriefings got me thinking. If AI can write an employee's performance review, set their goals, create a coaching plan, and even tell you how to resolve a conflict, what's left for the manager to do?

The answer, of course, is just about everything that matters. That's one of the most interesting leadership challenges of the AI revolution.

Read More >

Congratulations, You're a Manager. Now What?

By Robert Brodo | Oct 13, 2026, 8:12:13 AM

Last week, I was thrilled to launch our new Business Leadership Essentials program and simulation, and it received rave reviews. This unique learning journey is "episodic," meaning we designed it as a series of one-hour episodes that build on each other, much like your favorite Netflix show.

The first episode opens with a simple headline:

"Congratulations! You've been promoted to manager!"

You got the new title, the salary increase, the congratulatory emails, and maybe even a nice dinner with your family to celebrate.

On Monday morning, you arrive at work and discover something interesting. Nobody ever taught you how to be a manager.

Yesterday, you were responsible for your own performance. Today, you're responsible for the performance, development, motivation, and occasional dysfunction of eight other human beings. Some work in your office, others work remotely, and you haven't even figured out how to introduce yourself to everyone.

Which, by the way, is the first decision participants make in our simulation.

Oh, and one of your new employees thinks they should have gotten your job. Welcome to leadership!

Read More >

“Urgency and Drama are Not a Good Combination When Driving Culture”

By Robert Brodo | Oct 6, 2026, 8:04:31 AM

I had to crack up when I said that line during a conversation with a leader about her business's culture.

We are living in very challenging times, and leaders who understand how critical culture is to success are constantly looking for ways to address what gets in the way of a healthy culture.

What makes a good culture in this environment? I can share a list of things that I hear every day in the work we do around designing, developing, and delivering our award-winning business simulations:

  • Honest and Unbiased Management: Leaders must act with integrity, tell the truth even during difficult business cycles, and hold everyone, especially management, accountable to the same ethical standards.
  • Civil Behavior: Workplaces must actively prevent toxic behavior, disrespect, microaggressions, and a lack of recognition to ensure a safe, supportive environment for all employees.
  • Meaningful Work and Opportunities: Employees need to feel that their daily tasks create a tangible impact and that the company provides a clear path for personal career growth.
  • Open Communication: Organizations must cultivate transparent feedback channels where team members feel safe expressing their authentic selves and raising concerns without fear of punishment.
  • Urgency: Cultivating a proactive, agile mindset where employees prioritize speed to action and decisive execution over hesitation or perfectionism.

During our conversation, we talked a lot about this element of urgency, and in today's fast-paced global business environment, this is how it defines a positive workplace culture:

  • Urgency and Agility: Teams treat time as a critical resource, moving quickly to seize market opportunities, respond to competitor moves, and solve customer problems before they escalate.
  • Overcoming Perfection Paralysis: It encourages a "bias for action," meaning employees are empowered to make fast, calculated decisions and learn from mistakes rather than letting bureaucratic red tape or fear of failure stall progress.
  • Focus on Impact: True urgency is not about artificial panic, burnout, or endless multitasking. Instead, it is the focused, purposeful energy directed toward the organization’s most critical, high-value strategic goals.
Read More >

Poor Hank, $1 Slices of Pizza will Lose Him Money

By Robert Brodo | Sep 30, 2026, 7:45:08 AM

You have probably seen the Microsoft advertising about poor Hank’s pizzeria. The commercial features a struggling fictional pizzeria owner named Hank, whose business has slowed down, so he uses Microsoft Copilot in Excel to analyze his numbers, optimize his costs, and figure out how to bring back a legendary $1 pizza slice.

The ad depicts a fairy-tale scenario where AI instantly transforms a business model and solves all of Hank's operational math in one go, without him needing to deal with messy spreadsheets.

I’ve seen the ad too many times now, and I feel really bad for Hank and his lack of business acumen.

First of all, while Copilot and other AI agents are incredible, if you look closely, Hank’s data appears to be neatly structured in a clean table. Anyone who has worked on real-world projects with non-data people knows how rare that is.

Read More >
COMMENTS
Advantexe Learning Solutions - The Power of Practice