Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

Stop Insulting Your Employees by Welcoming them “Back to Work”

By Robert Brodo | Jul 22, 2021 7:49:36 AM

Take a quick tour of LinkedIn and you will see many well-intentioned leaders and companies proudly showing off their “welcome back” packages and sharing their plans for helping employees “re-adjust to coming back to work.”

As a recent participant of a Fundamentals of Business Leadership simulation workshop shared during a discussion of best leadership practices, “What the [expletive deleted] is wrong with these people? Back to work? What do they think we’ve been doing for the past 16 months? They are treating us like we are summer campers and it’s insulting.”

This awkward idea of “welcoming employees back to work” has been one of the most startling and surprising parts of the pandemic and it’s a step backward for good leadership best practices. I am currently in the process of writing a portfolio of micro-simulation leadership scenarios for a lead client and they wholeheartedly agree that we need to make sure that leaders have the right skills and tools to help the transition to a hybrid work environment and stay focused on the most important thing: business results.

Based on our initial research and work with leading clients, I am happy to share the top three best practices that leaders should be utilizing in the new hybrid environment and none of them includes the words, “welcome back to work.”

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Building Financial Literacy Shouldn’t Cause the Sunday Scaries

By Robert Brodo | Jul 20, 2021 8:03:15 AM

It’s Sunday afternoon and instead of relaxing with friends or reading a great book, you are terrified for the week ahead. You have a presentation to pitch a new internal idea on Monday, you are giving performance reviews for the first time as a new manager on Tuesday, and the sales team as asked you to join them to develop and present a proposal to a huge new prospective customer on Thursday. Plus, you still have all your other work!

One of the reasons that you are not looking forward to the week ahead is that you feel you are lacking financial literacy skills. Financial literacy being defined as ability to understand at a detailed level how your company makes money, how your customers make money, and how your competitors make money.

To help the readers of this blog, I’ve taken some of the content and business simulation data from our award-winning Business Acumen programs and consolidated the key points as a useful learning tool. Here are five things you need to know about financial literacy to avoid the Sunday Scaries:

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“Sunsetting” Products/Services is Good for the Health of Your Business

By Robert Brodo | Jul 15, 2021 7:58:02 AM

“Hey Rob, what is this thing called Sunsetting?” It is a question that I hear at least two times every time I run a Business simulation workshop. I will admit, each time someone asks me the question, I pause for a moment and think how could someone not know what “Sunsetting” is and then I remind myself that many of the participants running the simulated company in a foundational Business Acumen program do not have a business background and they are in the program to learn it!

What is “Sunsetting?

The concept of Sunsetting in business is the strategic and intentional phasing out or retiring something—a product, service, brand, partnership, agreement, policy, hardware, or software. Products and services are sunset when they are no longer profitable or when a company decides to change its strategy or focus. A recent example of sunsetting that impacted many people was Adobe’s decision to sunset their Flash Player. Other examples are various versions of Microsoft Windows and Apple’s iPhones. Apple typically sunsets a version 2-3 years after a new version comes out.

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3 Business Acumen Resolutions for the 2nd Half of 2021

By Robert Brodo | Jul 13, 2021 8:05:23 AM

Welcome back! If you are based in the United States, I hope you had a great holiday and break from business in celebration of the 4th of July. If you are outside of the US, welcome to the second half of the year!

If you are like most of the clients I work with, the first half of the year was an absolute blur. Things are moving quicker than ever before, and it is truly impossible to realize that more than half the year of 2021 is over.

Just six months ago, we were celebrating the New Year and making resolutions for the year ahead in hopes of the pandemic being over sooner rather than later. Well, here we are in the second half of the year, and it feels appropriate to set some resolutions for the rest of 2021.

If that sounds like something interesting to you then let me make another suggestion: do something completely different and set some Business Acumen resolutions! A Business Acumen resolution is a focus on how to do something different in terms setting a strategy, executing that strategy, managing performance, and ultimately making money.

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Leading Direct Reports to Care More

By Robert Brodo | Jun 25, 2021 7:39:56 AM

For regular readers of this blog, you know that I often get my material from real-world situations that come directly from engagements I am working on.

This week I was conducting a business leadership simulation workshop and one of the scenarios in the best practices simulation was focused on the leadership challenges of managing a team of people who may have “checked out” after going through a significant amount of change. During the debriefing discussion one of the participant leaders shared something quite profound that got me thinking:

“The way I see it, when dealing with direct reports in a large organization there are two types of employees, those who really care about the business and their careers, and those that don’t. But what I always wonder about is this…is that caring built into the structure of the business or is the structure of the business built into the people that care. If I can unlock that mystery, I think I would be a much better leader.”

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