Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

What Coaching AI Taught Us About Coaching People

By Robert Brodo | Jun 10, 2026 7:58:21 AM

Everyone in the business acumen simulation workshop I conducted last week was using AI assistants to research data, understand reports, and make decisions.

Some teams performed better than others, and a couple were absolutely extraordinary.  They set all-time simulation records for stock price, revenue growth, profitability, and shareholder value.

Naturally, during the final debrief, I asked the top-performing team what they had done differently. I expected to hear something about strategy, financial analysis, or decision-making discipline.

Instead, one participant said something fascinating:

"We coached our AI agent much differently than we coached each other. The feedback and the way we communicated with the AI were much clearer and more clarifying, and it made a huge difference."

The room got quiet.

As we unpacked that statement, it became obvious that they had stumbled onto something profound. The skills required to coach AI effectively are surprisingly different from the skills required to coach people effectively.

In fact, in some ways, AI is exposing weaknesses in how we communicate with each other.

As we continued discussing it, something started to bother me.

For years, leaders have been taught that coaching is fundamentally a human skill. It requires empathy, trust, emotional intelligence, and the ability to adapt your communication style to different personalities.

Yet here was a team telling me that one of the reasons they were successful was that they coached an artificial intelligence tool more effectively than they coached each other.

The more we talked, the more I realized this wasn't really a conversation about AI at all. It was a conversation about communication. AI was simply exposing habits that have quietly crept into our workplaces for years.

We have become comfortable being vague. We assume people know what we mean. We avoid difficult feedback. We rely on titles and authority to drive action.

And because humans are generally pretty good at compensating for our communication flaws, we rarely notice the problem.

AI doesn't compensate. It simply gives us back exactly what we asked for. That realization led to five observations that I haven't been able to stop thinking about.

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What Owning the Work Really Means in the Age of AI-Enabled Leadership

By Robert Brodo | Jun 2, 2026 7:57:18 AM

What “Owning” the Work Really Means in the Age of AI-Enabled Leadership

One of the most interesting parts of my job is interviewing senior leaders from around the world and across industries to gather their insights so we can build realistic business leadership simulations that help organizations learn by doing.

Recently, as part of a new leadership simulation for a global professional services firm specializing in construction and project management, I had a fascinating conversation with one of their senior leaders.

Like many organizations, they are trying to develop stronger early-career and mid-level leaders. Their business operates in two worlds simultaneously. They must execute today's projects flawlessly while also building tomorrow's business through a pipeline of opportunities, customer relationships, and future commitments.

During our discussion, we began talking about accountability and ownership. The leader made a comment that really got me thinking about what he said and then about what I am seeing in the business world these days.

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Lowering the Cost of Failure: The Innovator’s Next Skill

By Robert Brodo | May 27, 2026 7:44:54 AM

For years, leaders have preached the same message:

Move fast. Break things. Experiment. Learn. Innovate.

In many of our business acumen and leadership simulations, we actually reward aggressive experimentation, rapid decision-making, and calculated risk-taking because, quite frankly, organizations that don’t innovate eventually become irrelevant.

But a recent conversation with a senior finance leader completely reframed part of my thinking.

I was interviewing the CFO of a massive, multibillion-dollar business unit as part of a strategic leadership simulation we are building focused on innovation, finance, and enterprise decision-making. During the conversation, he made a statement that was simple, direct, and honestly pretty brilliant:

“If everyone in the organization is breaking things in the name of innovation, eventually you run out of money to fix them.”

That landed hard.

Because he wasn’t arguing against innovation. He was arguing for something much more sophisticated:

Lowering the cost of failure while still encouraging breakthrough thinking.

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Coaching Your AI Partner

By Robert Brodo | May 7, 2026 8:12:39 AM

This blog wasn’t on our radar. But all of a sudden, over the last few weeks, as our clients, leaders of global businesses, started to move from, “Oh yeah, the thought of using AI is cool,” to “Oh damn, this is great, but it’s not what I thought,” we’ve been hearing urgent requests for business acumen and business leadership training on a very basic but very important new skill:

How do you coach your AI partner?

Not use it. Not prompt it. Not play with it.

Coach it.

Because that is the shift.

AI is not a search engine. It is not a magic vending machine where you type in a sentence, pull the lever, and out comes brilliance. It is also not some mysterious super-brain that automatically understands your company, your culture, your strategy, your customers, your politics, your priorities, or what your boss actually meant in the email that made everyone nervous.

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Have People Stopped Learning How to Work with People?

By Robert Brodo | May 1, 2026 7:55:04 AM

I was sitting in our client’s headquarters, waiting for my next interview with a subject-matter expert. Beautiful, panoramic views, collaboration rooms, world-class coffee.

And quiet. Stone cold silence.

Even though there were people around, they weren’t talking. Individuals were doing individual work, and the only thing I heard over the course of an hour was one person asking another if they were done with the huddle room. I really don’t think there was another word spoken as the person in the huddle room quietly packed up their stuff and left with their head down and no other acknowledgment.

This isn’t the first time I have noticed the change. Having been in office environments starting in the 1980s and experiencing the energy and buzz of people working together, it is still startling.

And it raises a very real question:

Have people stopped learning how to work with people?

Because here’s what I think is happening.

In the post-pandemic world we have created, we didn’t eliminate collaboration. We just made it optional.

Between hybrid work, endless digital tools, Slack messages, Teams messages, dashboards, and AI-generated summaries, people can now function without ever really engaging with another human being.

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