Earlier this week I wrote a Business Acumen oriented blog called,“How do you Grow KPIs in a Declining Market,” and one of the five recommendations is to diversify the product portfolio and adapt it to the needs of the current market. In that suggestion, I posed the hypothesis that one of the ways you do that is to prioritize the “value” brands (lower price) and deprioritize (for the short term) the premiere brands until there is an economic recovery.
Obviously, that is not going to be the solution for every industry and every company because it does impinge on one of the most sacred pillars of business strategy and that is to choose one value proposition (either product leadership, customer intimacy, or low price) and stick with it. In our business acumen programs that utilize business simulations to build skills, learners are typically “rewarded” with strong performance for taking this path regardless of which value proposition they choose.
Read More >