The Art of Firing Poor Performing Customers
Many business leaders took some time at the end of last year to reflect on their successes and to look forward to a new year filled with the promise of more profitable growth. Part of an effective business leadership process that leverages deep business acumen skills is assessing your customer base and identifying customers that are not as profitable as they should be and figuring out a way to either make them more profitable or divest them from your customer list. Imagine what your business would look like if you were able to replace your bottom 5% of your customer every year with new, more profitable business and customers.
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