Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

Why Discounting to Get New Customers is the Worst Tactic Ever

By Robert Brodo | Sep 8, 2022 8:12:59 AM

We are all besieged by advertisements where a company is trying to gain new customers by offering all new customers an incredible discount. “Sign up today and get 50% off for the first year” scream the ads. And then they get to the last sentence, “offer good for new customers only.”

Wow, what a slap in the face to the existing customers who have been loyal for years only to find out that the extra fees they have been paying are now going to augment a discount to new customers only.

We get it, it’s 2022 going into 2023, the world has changed, and things are moving forward. Businesses have accepted the new normal and are evolving their approach to business. As they do that, the typical pressure will be on generating revenues, profit, and cash flow.

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Inflation, Currency Fluctuations, and Why Leaders Should Worry

By Robert Brodo | Aug 24, 2022 8:48:23 AM

As the Advantexe team spends the last few weeks of the summer getting ready for an extremely busy fall delivering our Business Acumen programs we are putting the finishing touches on the base conditions and models of the digital business simulations that will drive the programs.

One of the most common questions and challenges our clients continue to face is the impact of inflation on foreign exchange factors on business results. We typically explain a classic business model where exchange rates are determined by the demand for different countries’ assets and by the production of different countries’ goods. Basically, it should come down to supply and demand, or more specifically, the economic variables such as population size, employment, consumption, production, and Gross Domestic Product (GDP) that are related to supply and demand.

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5 New Ideas about Creating an Environment of Psychological Safety

By Robert Brodo | Aug 17, 2022 8:02:35 AM

Over the past few months, the Advantexe business simulation design team has been conducting intensive research on the topic of psychological safety as we design, develop, and get ready to launch our new Psychological Safety simulation. I am pleased to share some of the most interesting findings from the research which included a focus group of experienced leaders from several different industries.

Here are 5 new ideas for creating an environment of psychological safety in your business or team:

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What the Q2 2022 Earnings Reports Means for the Rest of the Year

By Robert Brodo | Aug 3, 2022 8:17:26 AM

It is earnings call time, and all publicly traded companies are reporting their second-quarter earnings. One of the most interesting things that we at Advantexe do for our clients is to conduct a Business Acumen training program called, “Decoding the Earnings Call” where we review their real earnings call and then “decode” it for employees who are not financial experts and don’t understand all of the Wall Street lingo.

I will share in full transparency that I was dreading the sessions scheduled for August that I have with more than 10 of our best clients because I really thought earnings were going to be poor and reflect the state of the economy which is in a recession. However, we have all been pleasantly surprised by the recent results and I am feeling much better about the prospects for a strong second half of the year.

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