54.
That’s the average number of unsolicited cold prospecting touches (emails, texts, phone calls, and letters) my focus group of 7 key business decision makers say they receive in a typical week. That’s more than 10 a day and when I asked these decision makers if they ever follow-up on the unsolicited prospecting touches the answer was not unexpected, 0. Not one of the 7 professionals in my focus groups said they saw any value in the prospecting reach outs and wouldn’t waste even 2 seconds reviewing it because they all instantly knew it wasn’t for them. Here are a few comments from the focus group that should sound familiar as we’ve all experienced this:
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