--- title: Can a Business Game Help Innovate? description: Learn more about how a business game can help teach people how to effectively execute a business strategy image: https://www.advantexe.com/hubfs/Blogs/innovation580.png --- [![logo-advantexe-150.png](https://www.advantexe.com/hs-fs/hubfs/logo-advantexe-150.png?width=150&height=123&name=logo-advantexe-150.png "logo-advantexe-150.png")](https://www.advantexe.com) ![blog-banner-2022](https://www.advantexe.com/hs-fs/hubfs/blog-banner-2022.png?width=973&name=blog-banner-2022.png "blog-banner-2022") ### The Advantexe Advisor Blog - providing a deep and applicable understanding of the system of business. # Can a Business Game Help Innovate? By Robert Brodo | Sep 22, 2015 10:28:00 PM | [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.advantexe.com%2Fblog%2Fexecuting-an-innovation-business-game%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.advantexe.com%2Fblog%2Fexecuting-an-innovation-business-game%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.advantexe.com%2Fblog%2Fexecuting-an-innovation-business-game%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.advantexe.com%2Fblog%2Fexecuting-an-innovation-business-game%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Can%20a%20Business%20Game%20Help%20Innovate%3F) [![Share on Pinterest](https://static.hubspot.com/final/img/common/icons/social/pinterest-24x24.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.advantexe.com%2Fblog%2Fexecuting-an-innovation-business-game%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.advantexe.com%2Fblog%2Fexecuting-an-innovation-business-game%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.advantexe.com%2Fblog%2Fexecuting-an-innovation-business-game%3Futm_medium%3Dsocial%26utm_source%3Demail)   A significant part of our [business acumen](https://www.advantexe.com/business-accumen-training) talent development engagements involve understanding ![light-bulb](https://www.advantexe.com/hs-fs/hubfs/icons/light-bulb.png?width=229&name=light-bulb.png)how to execute and lead strategic initiatives. We typically discuss that there are three unique different value propositions -  Innovation, Customer, and Cost and that successful companies align their resources and execute to their goals flawlessly. In an Advantexe business game, our participants get to practice and learn about the dynamics of leadership and business strategy by running a simulated business for a number of years. When we discuss the three value propositions in the United States, we ask for examples of successful companies and talk about what are the things these companies do to achieve success. The most common examples include Apple (Innovation), Nordstrom (Customer), and Wal Mart (Cost). Over the last 12-18 months, the Advantexe consulting team has delivered many successful [business acumen](https://www.advantexe.com/blog/defining-business-acumen) and business leadership engagements for clients around the world. During this time, we have observed an interesting trend of companies exploring a more innovative approach to their markets. As a result, we have re-oriented the learning, skills and tools of the [business simulation](https://www.advantexe.com/the-power-of-practice-business-simulations) to help create a culture of innovation and a business leadership approach to executing an innovation strategy.  We have done this by having participants focus on what it means to be innovative.  The simulation can provide a razor-sharp image of the real world in a compressed and manageable time frame.  In the simulation, we break down decisions that will drive the execution of an innovative business strategy.   - How do you manage investing in R&D and cost justify the investments in terms of your pricing strategy?  - How do you focus the sales and marketing teams to understand the market segments and effectively position value around the innovation to those segments?  - What does your supply chain infrastructure look like to help execute an innovative strategy?  Advantexe's business simulations give participants the opportunity to answer these questions in a similar fashion that a flight simulator allows a pilot to practice flying a plane.  The simulation is so much more than just a business game, it presents participants with situations that require action. It helps them to think cross-functionally about how to be innovative  when making their day-to-day decisions. Through practice, realistic business situations,  and risk-taking, participants eliminate the downside of making mistakes and preserve the upside of learning.   [![Why Business Acumen Matters ](https://no-cache.hubspot.com/cta/default/1153922/ef562d5a-acb6-45df-86ae-098c09e7fcc0.png)](https://cta-redirect.hubspot.com/cta/redirect/1153922/ef562d5a-acb6-45df-86ae-098c09e7fcc0) ![Robert Brodo](https://www.advantexe.com/hubfs/Blogs/rob-brodo-author.png) **About The Author** Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience. 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