Jim Brodo

Jim is an award winning marketing executive with a proven background in driving pipeline value and revenue creation
Find me on:

Recent Posts

Marketing, Please Take your Seat at the (C-suite) Table!

By Jim Brodo | May 21, 2021 12:29:13 PM

Over the past few months Advantexe has experienced a significant surge in the demand for marketing focused business simulations that develop skills and competencies in what we are calling, “Marketing for 2021 and Beyond.”

The increased demand has been from every industry with a slightly heavier emphasis coming from life sciences, high tech, consumer packaged goods, and financial services. The requests have ranged from simulations designed for marketing professionals to improve and expand their skills, to marketing skill building for employees in various non-marketing functions to better understand the role and importance that marketing has in the new value chain of an organization. In other words, developing empathy in a cross-functional environment.

Read More >

Business Simulations: Building the Necessary Tension to Learn

By Jim Brodo | Mar 1, 2021 8:06:20 AM

There are many ways to explain the impact of a business simulation for learning. Descriptions like hands on learning, engaging, interactive, real life, and immersive are often used, but “tension filled” – though it does not get mentioned much – is a key part of a business simulation’s value proposition to building capabilities.

Tension is defined as the act of straining or stretching: the condition of being strained or stretched. This illustrates one of the greatest benefits of a simulation: its ability to put learners in situations that stretch their ability and test their limits. Simulation is a learning tool that creates uncomfortable situations for learners to work through, building confidence and overcoming fear and hesitancy through practice in tense situations that seem very real but are actually risk free in order to drive experiential learning.

Read More >

Why an Asynchronous Business Acumen Business Simulation?

By Jim Brodo | Aug 19, 2020 8:03:26 AM

In part 4 of 4, Robb Gomez, COO of Paradigm Learning and Rob Brodo, CEO of Advantexe respond to interview questions about the use of simulations in today’s changing corporate learning environment. 

 
Question: Why did you decide to develop an asynchronous business acumen simulation? 

 
Rob Brodo   


The world has been disrupted. Everything has changed. We needed to change our approach to proactively use innovative tools, like scalable virtual asynchronous business simulations, to provide new opportunities for our mutual clients so they can continue to develop the critical capabilities they need to survive and then thrive. Asynchronous business acumen simulations can be run 24/7 and that’s something we need to offer to organizations thinking differently about how they build the skills of their workforce. 

 

Both Paradigm Learning and Advantexe have been working in the world of simulations for many years and have always had a great working relationship serving different segments of the corporate market. As soon as COVID-19 hit, we reached out to each other with this idea and immediately started designing game-changing solutions that we could offer to all our clients so they can continue to build their business acumen skills from brands they trust and love.

Read More >

Why Business Simulations help Build Business Acumen Skills

By Jim Brodo | Aug 18, 2020 8:52:06 AM

In part 3 of our 4-part blog series, Robb Gomez, COO of Paradigm Learning and Rob Brodo, CEO of Advantexe respond to the question "Why business simulations are such an effective tool in developing business acumen skills."

The blog post appears on Paradigm Learning’s blog site and can be read by clicking here. 

Advantexe and Paradigm are currently partnering to develop an asynchronous digital business acumen simulation, Zodiak Pro, due to launch this fall.   

Read More >

Important Design Elements in an Asynchronous Business Simulation

By Jim Brodo | Aug 10, 2020 7:38:14 AM

Business Simulations in Today’s Learning Environment (Part 2 of 4) 
 
In this four-part series, Robb Gomez, COO of Paradigm Learning and Rob Brodo, CEO of Advantexe respond to interview questions about the use of business simulations in today’s changing corporate learning environment.  In part 1, Robb and Rob provided their insights on how simulations fit in the changing virtual talent development landscape. Today the team will review the essential elements of asynchronous simulations.   

Read More >
COMMENTS
Advantexe Learning Solutions - The Power of Practice