Jim Brodo

Jim is an award winning marketing executive with a proven background in driving pipeline value and revenue creation
Find me on:

Recent Posts

AI Acceleration: Two Big Business Shifts Coming in 2026

By Jim Brodo | Nov 19, 2025 8:47:02 AM

It has been a wild and volatile year in business, and as we head toward the holiday season, most companies expect the usual mid-December slowdown. This year, I think it’s going to arrive early. Economic caution, delayed budgets, and a growing “let’s revisit this in January” mindset are kicking in before Thanksgiving.

But while the pace slows, leaders have a rare window to step back from short-term pressures and think strategically about what’s next. And when it comes to AI, it is still very much in its early innings; two major shifts are coming that will reshape how organizations compete in 2026.

Read More >

Treats, Tariffs, and Trade-Offs: The Business of Halloween Candy

By Jim Brodo | Oct 31, 2025 7:52:51 AM

Halloween used to be simple. A few pumpkins on the porch. A string of orange lights. Maybe a couple of wicked witches at the end of the driveway to scare visitors.

Now? People are spending hundreds of dollars on 12-foot skeletons, fog machines, synchronized light shows, and animatronic zombies that could give Disney Imagineers a run for their money.

I saw a TikTok the other day where someone asked, “Where do people store all this stuff the other 364 days of the year?” Great question.

But beneath the jokes lies something interesting: Halloween has become a big production. And when expectations rise, costs follow, especially for the one thing every trick-or-treater actually cares about: the chocolate!

Read More >

Uncovering the Hidden Drivers of Low Profitability

By Jim Brodo | Oct 29, 2025 8:41:48 AM

Too often, the easy “analysis” of a profit problem is to say we just need to charge more. It’s a convenient narrative, especially in markets where customers are fighting for every penny.

If you’ve ever sat in an Operations or Finance meeting, you’ve probably heard one (or all) of these lines:

  • “We don’t charge enough.”
  • “We’re leaving money on the table.”
  • “We can’t hit GM% goals because the price is too low.”
  • “The customers don’t understand our value proposition.”
  • “We discount too easily.”

And sometimes that’s true, but more often, price is the symptom, not the cause.

In large businesses, the real drivers of margin erosion usually live deep inside the cost structure: inefficiencies, unnecessary levels of bureaucracy, poor communications and workflow systems, systems gaps, supplier creep, or hidden operating costs that quietly pile up. These issues rarely show up in PowerPoints, Monthly Reports, or Board of Directors Presentations, but they absolutely show up in the P&L.

Based on years of experience in business acumen, we have identified five overlooked factors that might be eating away at your operating margin (EBITDA) long before a customer ever sees your price tag.

Read More >

Creating a Culture of Business Acumen

By Jim Brodo | Oct 23, 2025 8:09:08 AM

For years, transactional business acumen training lived in the corner of the Learning Management System, a stand-alone course, often sandwiched between time management and communication skills. However, today, the most progressive organizations are taking a radically different approach to embracing the skills needed to understand and set strategy, and then measure the execution of that strategy through financial reports and performance metrics.

They’re thinking across the organization, treating business acumen not as an isolated skill, but as a critical organizational competency that connects all functions and drives the creation of value for customers, employees, and shareholders.

Read More >

Data to Decisions: Helping Managers Think Like GMs

By Jim Brodo | Oct 10, 2025 9:45:15 AM

It’s been another long but incredibly productive week working with clients to help their managers build stronger business acumen. One theme kept coming up again and again, in every program, every debrief, every reflection: developing a General Manager mindset.

More and more business leaders are turning to their HR Business Partners, looking for development solutions that go beyond teaching people how to “do their jobs.” They want their new and emerging managers to think like owners—to make decisions that balance short-term execution with long-term enterprise value.

That’s not easy. It doesn’t happen through a workshop or a checklist. It takes time, practice, and the right tools. But when done well, it changes everything.

Read More >
COMMENTS
Advantexe Learning Solutions - The Power of Practice