Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

When Your Brand Takes a Hit (And it’s Actually NOT Your Fault)

By Robert Brodo | Jul 27, 2026, 7:56:59 AM

If you asked 100 people in the United States today who was responsible for the recent Cyclospora outbreak linked to Taco Bell restaurants, I suspect that almost all of them would answer, "Taylor
Farms."

The challenge is that the story became much more complicated.

Just one day after announcing that lettuce supplied by Taylor Farms de Mexico had tested positive for Cyclospora, the FDA issued an update stating that its laboratory experts had re-reviewed the results and concluded that the finding was actually a false positive. As of July 19, there were no confirmed positive product samples for Cyclospora. The investigation into the outbreak continued, but the initial laboratory finding that dominated the headlines had been withdrawn.

Unfortunately, corrections rarely receive the same attention as the headline-grabbing original story.

By the time the clarification was released, millions of consumers had already formed an opinion. For many, the damage to the brand had already occurred.

That should concern every business leader.

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How AI Will Redefine Emotional Intelligence

By Robert Brodo | Jul 7, 2026, 8:23:44 AM

I have a prediction.

Over the next decade, AI won't just change the way we work. It will fundamentally change what we expect from one another at work.

And in doing so, it will redefine the concept of emotional intelligence.

That may sound strange coming from someone whose career has been built around developing business leaders through digital, hands-on business simulations and role-plays to build emotional intelligence. After all, emotional intelligence has long been considered one of the defining characteristics of effective leadership. The ability to read the room, adapt your communication style, build trust, navigate conflict, and motivate different personalities has become the foundation of a multi-billion-dollar leadership development industry.

Those skills are still incredibly important. But I believe we're about to add another dimension to emotional intelligence, one that AI is quietly teaching us every day.

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How AI Improves Operational Efficiency and Strategy

By Robert Brodo | Jun 19, 2026, 7:48:47 AM

Wasted energy, resources, time, or cash will eventually destroy even the best business strategy.

Every dollar spent on unnecessary work, every hour lost to poor coordination, and every decision delayed by incomplete information creates friction inside the organization. Over time, that friction compounds, reducing profitability, slowing innovation, frustrating customers, and ultimately diminishing shareholder value.

The antidote is operational efficiency.

When most leaders hear the term "operational efficiency," they immediately think about cost reduction. They picture lean operations, lower headcount, tighter budgets, and squeezing expenses wherever possible.

But the most successful organizations understand something different.

Operational efficiency is not simply about lowering costs. It is about creating a system where people, processes, technology, and resources work together to deliver maximum value to customers. When done well, operational efficiency improves quality, accelerates innovation, strengthens customer relationships, increases profitability, improves cash flow, and creates sustainable competitive advantage.

In other words, operational efficiency is one of the most important enablers of business strategy.

And today, artificial intelligence is rapidly becoming one of the most powerful tools available to improve operational efficiency across the enterprise.

Based on our recent work helping organizations build business acumen and leadership skills in the age of AI, here are five practical ways AI can improve operational efficiency while supporting the execution of business strategy.

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Should AI Be Allowed in Business Simulations?

By Robert Brodo | Jun 16, 2026, 8:08:34 AM

This is now the first question asked at nearly every business acumen simulation workshop we deliver for our global clients, regardless of industry, geography, or leadership level.

"Are we allowed to use AI?"

The answer surprises people.

Yes.

And no.

For context, our business simulations are not connected to AI. Participants never have access to the underlying simulation engine, the algorithms, or the calculations that determine the business results. They cannot ask AI for the "right answer" because the AI has no access to the actual simulation model.

Participants can copy and paste information from reports, dashboards, financial statements, market research, and operational data into an AI assistant to request guidance, coaching, recommendations, or explanations.

In other words, AI can help them think. But AI cannot do the work for them.

At least not yet. What has fascinated me over the past six months is watching how different teams use AI and how dramatically the outcomes vary. Some teams become smarter, faster, and more strategic. Others become dependent, disengaged, and surprisingly ineffective.

The experience has convinced us that the real question is not whether AI should be allowed in learning environments.

The real question is whether people know how to use AI without surrendering their own judgment.

Based on what we have observed and measured across hundreds of participants, here are five reasons to allow AI into business simulations…and five reasons to be cautious.

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Investing Today in Your Future Margins

By Robert Brodo | Jun 12, 2026, 7:49:48 AM

I hate to be the one to break it to you, but your Q2 results are already screwed.

Most of the reasons why are probably out of your control. Your cost of goods sold has increased due to geopolitical issues affecting supply chains. You’ve “taken price” as much as you can without losing customers. You’ve already cut costs to the point that you are starting to alienate both your customers and your employees.

It’s not a pretty picture.

And that’s the dangerous moment. Because when leaders feel margin pressure, the instinct is to squeeze harder. Cut another role. Delay another investment. Reduce another service level. Push suppliers one more time. Stretch employees just a little further.

At some point, you have to ask, “Is this worth it?”
Or more importantly, “Am I cutting into the bone past the point of no return?”

Obviously, there is not much you can do about past margins. But there are absolutely things you can start doing today to build future margins while protecting your key customer relationships and employee morale.

Here are five things leaders should be doing today to improve the margins of tomorrow.

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