Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

Does Adding More Sales People Increase Revenue?

By Robert Brodo | Jun 14, 2016 8:28:58 AM
 

4 Reasons Why It May Not

One of the things that Advantexe facilitators look for when conducting a Business Acumen Simulation Workshop is the alignment of the simulation team’s strategy to execution.  Just like in the “real world,” the executive leadership team sets their strategy and then executes it by making business decisions in the areas of Marketing, Sales, Operations, and Finance.  Inevitably the discussion of revenue targets and growth comes up and the first inclination of most teams is to add more and more sales people to increase revenue and achieve the sales targets.

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Future Trends that Impact Today’s Leadership Behaviors

By Robert Brodo | Jun 9, 2016 9:00:40 AM

Driverless cars.

Water shortages.

Digital printing.

New sources of energy.

Donald Trump…

These are just a few of the potential future global trends that could impact the way we live, eat, drink, work, and get to work over the next 3-5 years.  Insightful and evolved business organizations and leaders around the world are struggling with how to assess and build the leadership behaviors, skills and competencies needed to lead in a future world where major disruptions will impact business performance and perhaps even business survivability.

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When Prospects Don't Respect the Sales Process

By Robert Brodo | Jun 7, 2016 8:49:03 AM

One of the most intriguing and challenging aspects of selling in the global digital world is that according to the Corporate Executive Board, 57% of a potential new customer’s decision is made before they engage with a sales professional or that sales professional’s company.  There are several major reasons for this change including the fact that so much information – from web sites, user groups, and social media – is available that decision makers don’t need a sales professional’s expertise until it’s time to discuss specific details or of course pricing.

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The Relationship between Business Acumen and Accountability

By Robert Brodo | Jun 1, 2016 10:26:47 AM

“Holding people accountable” has been a leadership rallying cry since the beginning of commerce.  Over the past few years has, it has become even more important in the global economy where work and leadership comes in all different sizes, flavors, and time zones.

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Leading Change by Leveraging Business Acumen Skills

By Robert Brodo | May 26, 2016 9:54:21 AM

The last three months has been an exhausting whirlwind of work with different client organizations going through profound change.  During this time, I’ve had the privilege of working with more than a half dozen companies who are:

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