Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

What You Need to Know about Omnichannel Marketing

By Robert Brodo | Mar 22, 2022 7:53:03 AM

I recently delivered a virtual Business Acumen training program to a great group of mid-level leaders at a technology company who were focused on improving their understanding of how their company makes money. About half the group came from non-commercial roles and they were given the opportunity to learn about business by running a simulated business. In the simulation experience, small teams take over a digital case study that comes to life and makes decisions in all areas across the enterprise. When it came time to making the Marketing decisions, the group, especially the non-commercial folks, really struggled with our updated-for-2022-and beyond decision and output set. More specifically, the concept of Omnichannel Marketing was difficult to understand, so I developed some content to share insights and foundational knowledge about what is happening in Marketing and Omnichannel Marketing.

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Netflix Tonight? No Thanks, I’m Watching a Teams recording!

By Robert Brodo | Mar 10, 2022 7:52:24 AM

As more and more people remove their masks and emerge from the past 2 years, it is becoming cliché to use words like, “disrupted”, “unprecedented”, and “unparalleled” when describing the next new normal. Yes, everything has changed, and we are now all settling into new patterns of living, working, exercising, and enjoying amazing entertainment at home through digital systems that provide superior enjoyment. The quality of shows and movies to watch at home is truly unprecedented and if you have a great work-life balance, you can carve out some solid downtime to relax and enjoy some of these amazing forms of entertainment with family and friends. There is truly nothing better than binge-watching the Mandalorian of a Friday night with your kids.

I had an interesting predicament today that raises the potential of “alternative” forms of content that potentially rivals enjoying these great shows. At 2 pm this afternoon, I was triple booked, and it was a real predicament. It happed because I gave that time slot out as part of a list of alternatives and before I knew it, I was triple booked. Lesson learned. Luckily, I was able to attend one of the meetings live and then requested my teammates running the other meetings to record them for viewing later.

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Is the Great Resignation Forcing Leaders to Tolerate Poor Performance?

By Robert Brodo | Mar 8, 2022 7:55:15 AM

The participants going through a virtual workshop featuring our new Coaching business simulation were having a hearty debate about the results from one of the complex scenarios. “I don’t know if that is still the best practice anymore, so I am going to disagree. I have found out the hard way that you better be very careful these days about giving strong feedback to people because they might just quit on you.”

It was an interesting conversation among 26 participants and the conclusions were evenly split. Half the group felt that everything in the business world has changed and because of the great resignation, too many leaders are tolerating poor performance instead of providing coaching and feedback that could cause employees to quit. The other half of the group said if an employee wanted to quit, they are going to quit regardless of getting negative feedback for poor performance.

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The Business Acumen Implications to Business Leaders of Inflation

By Robert Brodo | Mar 3, 2022 7:52:35 AM

Economists, business leaders, individual contributors, and consumers are once again starting to worry about the potentially devastating impacts of inflation. As many businesses focus on building Business Acumen skills as a core competency to help them grow, Advantexe has developed this blog post for business professionals to understand the impending implications of inflation and some of the things they should be thinking and doing about it in this volatile business environment.

What is the root cause of inflation?

Unfortunately, there is no easy answer to that question as this, like many other economic factors, has become too politicized. The simplest answer that I can provide is that inflation results from an increase in production costs or an increase in demand for products and services. The situation we find ourselves in today is a result of both these things happening simultaneously. Throw in the threat of World War III and at the very least the economic uncertainties of the global economy, you have a recipe for potentially devastating inflation.

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“Why is it My Managers Still Have No Idea What to Do?”

By Robert Brodo | Mar 1, 2022 8:21:52 AM

It’s been a rough couple of weeks for the business world. With the continued impacts of theglobal pandemic and the continued impacts of the global supply chain issues, the last thing we needed was the threat of World War III starting because Vladimir Putin has paranoid visions of “The West” invading Russia. But here we are…

People are on edge more than they have been in the last few years and the edginess is already making its way into the business environment. Last week I conducted a series of customizing interviews for several new business simulations we are building in the areas of Coaching and Resolving Business Conflicts and wow, did I get an earful from several senior-level leaders sharing their insights about the capability gaps of today’s managers.

“I don’t get it. Companies spend literally billions of dollars a year on training, and I am wondering why my managers still have no idea what to do,” shared one leader at a global pharmaceutical company. He continued, “We have all these courses like LinkedIn learning, but when it comes down to it, the managers, especially the new ones, avoid the hard conversations and decisions at all costs to the detriment of the business and their careers.”

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