Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

How Business Simulations Reduce “Unforced Errors” in Leadership

By Robert Brodo | Oct 11, 2022 8:47:44 AM

Any professional or amateur athlete will tell you that the most frustrating thing in the entire world is the dreaded “unforced error.” An unforced error is a mistake attributed to your own failure or mistake rather than the skill or effort of a competitor or opponent.

In tennis, you could hear, “She made 88 unforced errors, including a double fault on match point to lose the match.” In business you could hear, “How can he portray himself as an emerging leader when he makes that sort of unforced error like constantly criticizing people and never embracing the power of coaching people for success?”

In the business world, these types of mistakes can be all too common, and they can completely derail success and business results.

During the past year, I have had the unique opportunity of writing several large business simulations in the areas of Coaching and Feedback, Resolving Business Conflicts, Executing Strategy, and Creating an Environment of Psychological Safety. The goals of these simulations are to provide an opportunity for leaders to practice new skills and learn by doing so they make mistakes in the simulated environment and not in the real world.

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Why Discounting to Get New Customers is the Worst Tactic Ever

By Robert Brodo | Sep 8, 2022 8:12:59 AM

We are all besieged by advertisements where a company is trying to gain new customers by offering all new customers an incredible discount. “Sign up today and get 50% off for the first year” scream the ads. And then they get to the last sentence, “offer good for new customers only.”

Wow, what a slap in the face to the existing customers who have been loyal for years only to find out that the extra fees they have been paying are now going to augment a discount to new customers only.

We get it, it’s 2022 going into 2023, the world has changed, and things are moving forward. Businesses have accepted the new normal and are evolving their approach to business. As they do that, the typical pressure will be on generating revenues, profit, and cash flow.

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Inflation, Currency Fluctuations, and Why Leaders Should Worry

By Robert Brodo | Aug 24, 2022 8:48:23 AM

As the Advantexe team spends the last few weeks of the summer getting ready for an extremely busy fall delivering our Business Acumen programs we are putting the finishing touches on the base conditions and models of the digital business simulations that will drive the programs.

One of the most common questions and challenges our clients continue to face is the impact of inflation on foreign exchange factors on business results. We typically explain a classic business model where exchange rates are determined by the demand for different countries’ assets and by the production of different countries’ goods. Basically, it should come down to supply and demand, or more specifically, the economic variables such as population size, employment, consumption, production, and Gross Domestic Product (GDP) that are related to supply and demand.

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5 New Ideas about Creating an Environment of Psychological Safety

By Robert Brodo | Aug 17, 2022 8:02:35 AM

Over the past few months, the Advantexe business simulation design team has been conducting intensive research on the topic of psychological safety as we design, develop, and get ready to launch our new Psychological Safety simulation. I am pleased to share some of the most interesting findings from the research which included a focus group of experienced leaders from several different industries.

Here are 5 new ideas for creating an environment of psychological safety in your business or team:

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