The next blog post in our series on The Business Issues People are Thinking About is focused on one of the most disruptive changes that has ever impacted business; Digital Marketing.
Over the past couple of years, Advantexe has identified the transformational disruption of the Marketing and Sales processes as one of the most important trends in business that will require organizations to provide new skills and tools to their employees. The most significant shift that organizations need to evolve to is how to embrace the differences in how customers buy moving from Awareness to Consideration to Decision Making. The Business Acumen skills needed are profound and will require significant investment and it’s important to know that everyone in business needs these new skills, not just the cool kids.
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