In today's dynamic business world,strategic marketing can be described as a process of understanding an organization's customers with the intent of positioning the value of a product or service.
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As I boarded a flight after finishing a major business acumen training session, featuring a customized business simulation, for the leading provider of secured communications to the airline industry, I picked up an issue of the US Airways Magazine. Coincidentally, one of the cover stories was all about training; it highlighted the 15 flight simulators US Airways utilizes to regularly assess and train its pilots (http://www.usairwaysmag.com/articles/training_ground/). This excellent article reminded me of one of the ways I describe our company, Advantexe Learning Solutions: We build flight simulators for business people.
The first time you hear a story about how internal organizational structures, politics, and incompetence gets in the way of a potentially strong business model, you think it’s just a random case of a lack of business acumen understand ing. The next time you hear a similar story of how a business organization doesn’t want revenue from quality, high margin customers because it’s too much of a hassle, you think it’s just a coincidence. The third time you hear a similar story (within a few weeks) you realize that there are patterns occurring and another blog post needs to be developed on how to improve business acumen skills to help drive higher margin business.
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