The way of selling for most sales professionals has changed forever. Whether they realize it or not will be up to themselves, their managers and Sales Training departments, and the customers who are looking for a different approach and value proposition. In other words, a majority of the Sales Professionals out there are going to continue pounding out ridiculous emails screaming “Even though we are in a pandemic and the world is about to end, I am running a special at reduced prices so can I set up a meeting with you at 1 PM next Thursday?”

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Increase Employee Acquisition and Retention

During a crisis, everyone watches the leaders. They are watching for communications, empathy, decisiveness, transparency, and confidence. In a crisis of epic proportion as we are in now, the best leaders are able to thrive and build trust with their customers, employees, and shareholders that will lead to enhanced brand reputation.

Unfortunately, too many companies are doing the wrong things during the crisis and these mistakes will lead to an erosion of brand reputation that will impact retention and the ability to find and hire great future employees.

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Over the next few weeks, CEO’s and CFO’s of publicly traded companies will start their Q1 investor calls and state and restate the obvious to analysts, shareholders, and employees: “We are in the middle of a global health pandemic that is pushing the world economy to the brink of financial collapse and therefore we are going to need to restate our guidance for the year.

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As everyone adjusts to the new normal of remote living, working, and learning, it’s easy to make observations on the differences we are experiencing between today and what was before the pandemic.  As we trudge through the fourth week of the quarantine and all of our business interactions are through a video conferencing platform, one of the many observations I’ve had is how people show up in ZOOM and how that style equates to their DiSC style.

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Every day during the war on the Coronavirus business leaders around the world who are working in this evolved and disrupted world are presented with new challenges and new opportunities when executing their business strategies.

During the past few days, I’ve had the unique opportunity of spending quality time with leaders of business and past participants of our leadership learning journeys to catch up on their lives and reconnecting in ways that I didn’t think were possible. We talked about many things related to the new remote workplace and there was one interesting and powerful theme in almost every conversation; there is a new culture growing and the smart leaders are creating, nurturing and developing it. What’s most interesting is that this new culture is different from anything anyone has experienced before. It’s more human, and it’s more focused on work and productivity.

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