Apple has announced that it is launching the iWatch in October on or about the same time it launches the iPhone 6. Over the weekend, Apple quietly announced that they have hired a TAG Heuer executive to become head of sales. What an interesting lesson in strategic learning. TAG Heuer is part of the luxury goods company LVMH which owns such iconic brands as Louis Vuitton, Moet Hennessey, Fendi, and Dom Pérignon.

Business Acumen Skills: What Big Pharma Should Do Now to Prepare for Full Execution of Healthcare Affordability Act

I have spent the last two months working with three different "Big Pharma" clients in the area of Business Acumen and Managed Care.

Advantexe’s Business Acumen learning engagements utilize business simulations to build skills in a risk-free environment. One of the most important learning points participants take from these programs is the appreciation and understanding of customer segmentation, and, more importantly, how to reach identified segments with the right marketing message in support of a business strategy.

Integrating Voice of Customer and Business Simulations to Make Better Business Decisions

As an author of several blogs a week on the topics of business acumen, business leadership, and strategic business selling, I have an almost unlimited number of topics to choose from when choosing a new subject. Last week I had the opportunity to deliver a simulation-centric business acumen learning journey for a group of high potential leaders from a global technology organization. During the session, participants had the opportunity to lead their own simulated multi-billion dollar technology organization for four simulated years.