Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

Why Being “Ghosted” Isn’t a Big Deal

By Robert Brodo | Mar 13, 2024 10:20:03 AM

Being “ghosted” by a customer, colleague, supplier, or anyone else in your business ecosystem that have an established relationship with can be very unsettling. Being ghosted refers to the sudden and unexplained cessation of any and all communications without any idea why. In most cases, you have reached out with good intent, and haven’t done anything “wrong,” but nothing.

Pure “radio silence.”

In a typical non-sales business environment (being ghosted in sales is another blog for another day), being ghosted can be awkward, confusing, and very frustrating.

Based on some recent discussions coming from our Business Leadership workshops, I put together some interesting insights and best practices on 3 things you can do when you are being ghosted in a typical business scenario.

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The Business Leadership Skills that Execute Business Development

By Robert Brodo | Mar 7, 2024 8:05:54 AM

Last week I shared some insights on the Business Acumen Skills that Execute Business Development. The impetus for the blog was several requests from clients to share insights on what is business development in 2024 and beyond and what the “average employee” needs to know about it to both drive it and support it. As we have seen, many public and private organizations have determined that one of the most important ways to grow and scale is through “Business Development” which means mergers, acquisitions, licensing, investments, options-to-buy, and several other investment vehicles.

We have seen an exponential growth in Business Development in pharmaceuticals, chemicals, consumer packaged goods, manufacturing, technology, and even professional services.

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The Business Acumen Skills That Execute Business Development

By Robert Brodo | Feb 28, 2024 9:28:48 PM

Many public and private organizations have determined that one of the most important ways to grow and scale is through “Business Development” which means mergers, acquisitions, licensing, investments, options-to-buy, and several other investment vehicles.

We have seen an exponential growth in Business Development in pharmaceuticals, chemicals, consumer packaged goods, manufacturing, technology, and even professional services,

In the past, these same companies had a culture and philosophy of “If it’s not invented here, we don’t want it,” but those days are long gone because of the inherent risks associated with a strategy that thinks an organization can do everything perfectly. Business Development is all about mitigating risk and at the same time increasing the quality of products, services, and overall efficiencies.

From a business acumen skills perspective, it takes a new and different mindset to build the organizational capabilities to successfully create and execute a strategy and culture of Business Development.

I am pleased to share 7 different business skills needed to achieve Business Development success. We will follow up this blog with another one focused on the business leadership skills needed to execute a Business Development strategy.

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Price Discounting: The Impact from a Leadership Perspective

By Robert Brodo | Feb 23, 2024 7:45:32 AM

Earlier this week, I shared a blog post called, “The Impact of Price Discounting on Gross Margin from a Business Acumen Perspective.” In it, we shared insights and ideas about how cutting prices can impact the business from the business acumen perspective, most notably gross margin and profit metrics.

As a compliment to that blog, I want to share today's insights and ideas on how cutting prices can impact the business from a business leadership perspective. Here, business leadership is defined as the process of executing strategy through people.

From a business leadership perspective, the impact of price discounting extends beyond the previously mentioned immediate financial metrics like gross margin to encompass broader strategic issues such as organizational culture and long-term customer relationships.

Here are some key aspects of the impact of price discounting from a business leadership perspective:

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The Impact of Price Discounting on Gross Margin

By Robert Brodo | Feb 20, 2024 7:19:25 AM

And in the blink of an eye, we are more than halfway through February. In another two weeks, two-thirds of Q1 2024 will be in the books, meaning there will be a lot of Sales Leaders and Senior Executives starting to get nervous about Q1 earnings reports. Q1 earnings reports set the tone for the year and a poor Q1 could dig a hole that is impossible to get out of.

As we teach in our simulation -centric business acumen programs, conducting an environmental analysis and forecasting is the foundation of business success. One of the “levers” that companies are pulling right now as part of their “what-if analysis” and planning for Q1 and beyond is price discounting .

The primary motivation for taking price discounts is to drive revenue to meet top-line (P&L) commitments. However, there are short- and long-term ramifications to the rest of the business and key metrics of performance from pulling that one lever.

For purposes of sharing, I have pulled some content from our core business acumen solution to share ideas and insights on why discounting can be good, bad, or non-consequential based on your current business condition.

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