Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

Leading through a Business Disruption

By Robert Brodo | Jan 17, 2019, 7:57:34 AM

The easy way for most leaders to look at the business ecosystem of 2019 and beyond is to think the business disruption is limited to the next Uber concept or some of the new methods of targeted digital marketing tools that send you a text message when you are within a mile of a store you like. But as your probably realize, digital marketing isn’t the only disruption being faced by leaders. There are supply chain management disruptions, new product innovation disruptions, workforce disruptions, and geopolitical disruptions that are impacting the way we lead and the way we work.

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Collaborative Feedback: Creating Accountability

By Robert Brodo | Jan 15, 2019, 8:23:55 AM

The next blog in our series on the important topics business leaders are talking about in 2019 is about “Collaborative Feedback.”  The days of leaders standing up in front of a group of employees shouting “I’m going to hold people accountable” in a command and control environment are over. The new norm is strong, yet collaborative, methods of delivering coaching and feedback that is effective in terms of executing the big picture and actually getting things done through people.

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How Come Only the Cool People Know What Digital Marketing is?

By Robert Brodo | Jan 10, 2019, 8:25:05 AM

The next blog post in our series on The Business Issues People are Thinking About is focused on one of the most disruptive changes that has ever impacted business; Digital Marketing.

Over the past couple of years, Advantexe has identified the transformational disruption of the Marketing and Sales processes as one of the most important trends in business that will require organizations to provide new skills and tools to their employees.  The most significant shift that organizations need to evolve to is how to embrace the differences in how customers buy moving from Awareness to Consideration to Decision Making.  The Business Acumen skills needed are profound and will require significant investment and it’s important to know that everyone in business needs these new skills, not just the cool kids.

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Business Intelligence – Delivering a Complete Value Proposition

By Robert Brodo | Jan 8, 2019, 8:18:55 AM

As I mentioned in our first blog of 2019, The Business Issues People are Thinking About, I spent some time researching and determining some of the key issues business professionals should be focused on as the new year begins. The first topic is on “The Bigger Picture.”  For many years, so-called experts have been focused on making sure leaders and employees within business organizations were focusing on the big picture which is great.  After conducting the research, I now believe these same leaders need to go one step beyond that and start focusing on a “much bigger picture.”

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The Business Issues People are Thinking about in 2019

By Robert Brodo | Jan 3, 2019, 8:20:10 AM

Welcome back and welcome to 2019!  I hope everyone had a restful break, had a chance to spend quality time with friends and family, and are ready to make 2019 the best year ever!

During the break, I had a chance to do some research and reflection with a focus on the business issues and challenges business leaders and professionals are thinking about (or should be thinking about!) as we start the New Year.  As most readers of this blog know, my emphasis is typically in the areas of Business Acumen, Business Leadership, and Strategic Business Selling and I try to provide both thought provoking ideas and actionable insights so you can do something different almost immediately.

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