Why Discounting to Get New Customers is the Worst Tactic Ever

By Robert Brodo | Sep 8, 2022 8:12:59 AM

We are all besieged by advertisements where a company is trying to gain new customers by offering all new customers an incredible discount. “Sign up today and get 50% off for the first year” scream the ads. And then they get to the last sentence, “offer good for new customers only.”

Wow, what a slap in the face to the existing customers who have been loyal for years only to find out that the extra fees they have been paying are now going to augment a discount to new customers only.

We get it, it’s 2022 going into 2023, the world has changed, and things are moving forward. Businesses have accepted the new normal and are evolving their approach to business. As they do that, the typical pressure will be on generating revenues, profit, and cash flow.

Read More >

Inflation, Currency Fluctuations, and Why Leaders Should Worry

By Robert Brodo | Aug 24, 2022 8:48:23 AM

As the Advantexe team spends the last few weeks of the summer getting ready for an extremely busy fall delivering our Business Acumen programs we are putting the finishing touches on the base conditions and models of the digital business simulations that will drive the programs.

One of the most common questions and challenges our clients continue to face is the impact of inflation on foreign exchange factors on business results. We typically explain a classic business model where exchange rates are determined by the demand for different countries’ assets and by the production of different countries’ goods. Basically, it should come down to supply and demand, or more specifically, the economic variables such as population size, employment, consumption, production, and Gross Domestic Product (GDP) that are related to supply and demand.

Read More >

5 New Ideas about Creating an Environment of Psychological Safety

By Robert Brodo | Aug 17, 2022 8:02:35 AM

Over the past few months, the Advantexe business simulation design team has been conducting intensive research on the topic of psychological safety as we design, develop, and get ready to launch our new Psychological Safety simulation. I am pleased to share some of the most interesting findings from the research which included a focus group of experienced leaders from several different industries.

Here are 5 new ideas for creating an environment of psychological safety in your business or team:

Read More >

Getting Around to Responding to Cold Emails

By Jim Brodo | Aug 12, 2022 12:57:34 PM

 As you are painfully aware, the average business professional receives about 300 emails a day. About 50% of them are unsolicited “cold” emails where the writer is trying everything and anything to capture the reader’s attention. Attention-grabbing subject lines, playing up on keywords, and sometimes flat-out exaggerations.

Just for fun and since it’s a nice summer Friday, I took a few moments to “respond” to some of the more "interesting" ones…

Read More >
COMMENTS
Advantexe Learning Solutions - The Power of Practice