We are all besieged by advertisements where a company is trying to gain new customers by offering all new customers an incredible discount. “Sign up today and get 50% off for the first year” scream the ads. And then they get to the last sentence, “offer good for new customers only.”
Wow, what a slap in the face to the existing customers who have been loyal for years only to find out that the extra fees they have been paying are now going to augment a discount to new customers only.
We get it, it’s 2022 going into 2023, the world has changed, and things are moving forward. Businesses have accepted the new normal and are evolving their approach to business. As they do that, the typical pressure will be on generating revenues, profit, and cash flow.
Read More >