Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

Digital Danger: Don’t Let Your Business Get “Pigeonholed”

By Robert Brodo | Jul 28, 2016 7:58:09 AM

Invest in an aligned and efficient brand portfolio strategy

The internet is a wonderful tool that has changed everything in the world and everything in business.  Every potential customer and every existing customer has an infinite amount of data available at their fingertips to gather information as part of their decision-making process.  Unfortunately, in our 147-characters-or-less world, once a customer has developed a perception – which is accomplished at internet speed - about your company, products, and value proposition, there is a danger they can categorize you and keep you stuck there forever.  This is called “pigeonholing.”

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5 skills needed to lead and measure the success of virtual teams

By Robert Brodo | Jul 21, 2016 8:20:04 AM

Trust Yourself before Trusting Employees

We all know that being a business leader in the VUCA world of 2016 and beyond is a difficult and challenging job.  Over the past few weeks I have been working with a number of organizations in different industries in the area of Business Leadership skill development and one theme that continues to be a significant challenge for all of them is managing a diverse and virtual workforce.  It is a complex business leadership challenge because of many factors involved including, but not limited to, time zones, language, matrixed organizations, multiple reporting structures, communication skills, mergers & acquisitions, and spin-offs.

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5 Selling Skills you need to ensure Customers Want to Meet with You...

By Robert Brodo | Jul 19, 2016 8:27:56 AM

Even if you had Nothing to Sell

I received a LinkedIn personal message from a former Advantexe Strategic Business Selling™ participant last week.  We have remained in touch since the live training a few years ago and as part of my contract with her organization I personally provided her with coaching and Account Planning advice.

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Are you leading people who have a tendency of exaggerating and lying?

By Robert Brodo | Jul 14, 2016 8:57:49 AM

Developing leadership skills should be a never-ending process.  The most experienced, reasonable, and productive leaders I have had the chance to work with during more than 25 years of designing and delivering Business Leadership skill development solutions have always said something similar and fascinating that I agree with; “Just when you think you have seen it all, something happens to make you shake your head and realize that the learning never stops.”

I was recently interviewing a senior executive as part of the design of our new Business Simulation, Leading Strategic Execution™.  During our hour-long dialogue the executive shared several interesting observations about the behaviors he sees people exhibiting in today’s evolving work environment.

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3 Business Leadership Tips to Lead Past the “Anti-Sales Department”

By Robert Brodo | Jul 12, 2016 9:53:40 AM

Most business leaders experience unique moments of success or failure at least two or three times a week.  It is in these moments of decision making that a company culture is created and the course of your business – and perhaps your career as a leader – is defined.

Last week I was facilitating a follow-up training session for a client who is in the process of implementing a sales leadership and sales training engagement focused on transforming the sales team from a function that is experiencing declining sales to a modern function that is agile, social, and achieving its sales targets.  We have been working on this engagement for several months and are making steady process.

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