Invest in an aligned and efficient brand portfolio strategy
The internet is a wonderful tool that has changed everything in the world and everything in business. Every potential customer and every existing customer has an infinite amount of data available at their fingertips to gather information as part of their decision-making process. Unfortunately, in our 147-characters-or-less world, once a customer has developed a perception – which is accomplished at internet speed - about your company, products, and value proposition, there is a danger they can categorize you and keep you stuck there forever. This is called “pigeonholing.”
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