Robert Brodo

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.
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Recent Posts

Sales Professionals Don’t Try to Discount the Business

By Robert Brodo | Jul 26, 2019 8:01:31 AM

The harsh realities of selling in today's complex markets means you must change the game

“My Sales Manager was so upset. I literally thought she was going to fire me on the spot.  I had to make that call that we were going to lose the deal with a potential customer we had been targeting for months because our prices were too high.  I really did everything possible to position value, make the economic case, build the relationship, and do everything else they teach us in Sales Training school but it wasn’t going to be good enough because the customer had a specific budget that he could not go over. He wanted us to get the business but unless we lowered the proposal price by more than 34%, he was going to give it to our largest competitor.  It’s just brutal.”

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Promoted… but Still Doing the Old Job

By Robert Brodo | Jul 19, 2019 9:14:53 AM

5 Critical Tips to Single-job Success

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Self-Driven Performance Management Dialogue Tips for Success

By Robert Brodo | Jul 11, 2019 8:25:29 AM

There are many people who believe we are just a few years away from self-driven cars.  They point to the technology, the changing social norms, changing economic situations, and of course the impact on energy as driving factors of the driverless car.  I personally have my doubts because I think driving is equal to freedom and the notion of some faceless entity controlling the cars on the road and where we are going feels unaligned with people’s independent spirit.  But we will see over the next ten years or so…

In the meantime, there is an emerging similar concept that is beginning to take a foothold in many business organizations; self-driven performance management dialogues.  In our volatile, uncertain, complex, and ambiguous business world when too many managers are overloaded and under resourced, talent development often takes a backseat to everything else.  This week, while conducting a Fundamentals of Business Leadership business simulation workshop, I had the chance to emcee a conversation between a company executive and the emerging leaders participating in the learning.  The topic of the module was on taking self-ownership of the performance dialogue and I thought it was one of the best sessions I’ve been a part of in recent memory.

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Utilizing Business Acumen Skills for July 4th Leadership Reflections

By Robert Brodo | Jul 3, 2019 9:11:50 AM

Welcome to the July 4th, 2019 holiday weekend.  Coincidently, this holiday also occurs right after the  end of the second quarter which means we are at the midpoint of the year.  This is the point of the business year where we now have good insights into what has just happened with the business during the first 6 months, and what we think is going to happen over the next 6 months.

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Building Trust Through a Business Simulation

By Robert Brodo | Jun 28, 2019 7:58:03 AM

After three days of running a complex global pharmaceutical business simulation that spanned three regions (US, Europe, and China), three therapeutic areas including oncology, 9 products, a Sales team, a Marketing team, Medical Affairs, Operations, Manufacturing, HR, and the finance department, the 60 participants of the high potential leadership program were exhausted.

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