The harsh realities of selling in today's complex markets means you must change the game
“My Sales Manager was so upset. I literally thought she was going to fire me on the spot. I had to make that call that we were going to lose the deal with a potential customer we had been targeting for months because our prices were too high. I really did everything possible to position value, make the economic case, build the relationship, and do everything else they teach us in Sales Training school but it wasn’t going to be good enough because the customer had a specific budget that he could not go over. He wanted us to get the business but unless we lowered the proposal price by more than 34%, he was going to give it to our largest competitor. It’s just brutal.”
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