In today’s volatile, uncertain, complex, and ambiguous business world it is incredibly easy to get lost in the thousands of emails, the endless meetings, and the never-ending pressure to meet quarterly financial objectives. And when business professionals become lost in all of these seemingly important activities, it’s easy to forget about the most important thing in this process; your customers. It’s almost as if we all have to remind ourselves every day when we go to work that our customers pay us for the value we provide and our first focus must be on them and the complete customer experience.
Read More >Robert Brodo
Recent Posts
It’s the $100 billion question; “What was the return on the investment in training?”
Whether it’s technical training, leadership training, or sales training, an executive decision maker authorized a budget and is expecting some sort of return on that investment much like an executive decision maker demands a return on R&D investments, marketing investments, or capital investments like property, plant, and equipment.
In most scenarios like I just mentioned – R&D, Marketing, and Capital Investments – it is standard operating procedure within most organizations for the people responsible for requesting and then using the money to be held accountable for their actions and ultimately the return on their investment. If they aren’t able to document their return or if the investments don’t work out, it could mean their jobs and quite possible their careers if the bets are big enough.
As all great (and unfortunately not-so-great) leaders know, there are many complex and difficult aspects to leading a business in times of change. Based on years of experience working with some of the best leader in the world and observing how large global organizations really work, I developed this Business Leadership Framework for an engagement that I recently used as part of a leadership workshop to develop enhanced business leadership skills during times of disruptive change. The focus of this Business Leadership workshop was enhanced communication skills and we utilized one of our newest business simulation platforms to provide participants with the opportunity to immediately apply new skills and learn-by-doing.
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As hundreds of millions of fortunate American workers take a break from work and other meaningful pursuits to give thanks for our families, jobs, and opportunities it’s important to pause and reflect deeper on what got us here and where we are going in the future from a business leadership perspective.
The changing role of business leadership has never been more volatile, uncertain, complex, and ambiguous than it is at Thanksgiving, 2018. We are at a pivot point in American and global business unlike anything anyone has ever seen and in my opinion, is barely prepared for. In addition to the global economy, geopolitical issues, domestic political issues and the increased unraveling of basic moral standards, business leaders are going to be faced with two converging disruptions they are overpowering; Artificial Intelligence and Millennials moving into more advanced leadership roles.
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A business organization is only successful if it can deliver a clear and powerful value proposition to its customers. Whether you follow the strategic frameworks of Michael Porter, Michael Tracey & Fred Wersema, or Clay Christensen, they all lead to one conclusion; the most successful organizations in the world are able to empower its leaders and individual contributors to align and execute on a strategy that sells a value proposition that is a unique bundle of price, quality, service, marketing, and other factors that prompt customers to buy.
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