Welcome to 2026 and Happy Business Acumen!
In my opinion, there are a few recent corporate stories that offer as many business acumen lessons as what has happened to Kraft Heinz, which I think you will find fascinating and will get your brain back on the business acumen track.
In our business acumen workshops, we teach participants to understand three foundational elements of any business:
- Strategy – How the company chooses to compete and win
- The value proposition – Why customers choose one product or brand over another
- Financial management – The scoreboard that ultimately measures revenue growth, profitability, free cash flow, and shareholder value
Many of our award-winning business simulations are intentionally grounded in reality. They are not abstract exercises; they are built from real companies, real industries, and real leadership dilemmas.
One of the most classic and challenging scenarios embedded in many of our simulations cuts across industries:
How do leaders manage a large, legacy business when competitors are nipping at their heels?
When you are the incumbent, the choices are rarely simple. Do you defend margins or invest for growth? Cut costs or reinvest in innovation? Protect scale advantages or disrupt yourself before someone else does? Every option carries risk, and none come with guaranteed outcomes.
The Kraft Heinz story is not about a single bad decision. It is about years of small, defensible decisions that compounded into strategic drift. That is exactly why it is such a powerful business acumen case.
From this story, I see five critical lessons that apply far beyond packaged products and should resonate with leaders in almost any industry:
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