It’s that time of year when everything feels like it’s changing.
Budgets are resetting. Territories are shifting. Supply chains are still messy. Costs are up. People are leaving. And sales professionals everywhere are finding themselves in conversations they didn’t ask for but can’t avoid.
These are not “product pitch” conversations.
They’re not about features, benefits, or closing techniques.
They’re relationship-defining conversations.
I’ve been spending a lot of time lately designing and producing AI-driven role-playing exercises for clients using ourStrategic Business Selling™ curriculum. In these simulations, participants practice some of the most uncomfortable conversations imaginable—and get immediate, blunt feedback.
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