I have spent the last two months working with three different "Big Pharma" clients in the area of Business Acumen and Managed Care.
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Advantexe’s Business Acumen learning engagements utilize business simulations to build skills in a risk-free environment. One of the most important learning points participants take from these programs is the appreciation and understanding of customer segmentation, and, more importantly, how to reach identified segments with the right marketing message in support of a business strategy.
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As an author of several blogs a week on the topics of business acumen, business leadership, and strategic business selling, I have an almost unlimited number of topics to choose from when choosing a new subject. Last week I had the opportunity to deliver a simulation-centric business acumen learning journey for a group of high potential leaders from a global technology organization. During the session, participants had the opportunity to lead their own simulated multi-billion dollar technology organization for four simulated years.
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Over the past few weeks, the success of “The LEGO Movie” has put LEGO back into our conversations and consciousness. Critics are raving and business people are marveling at the potential impact. For example, there are many new characters introduced in the movie that will drive the sales of LEGO toy brick packages.
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One of the most interesting parts of global business travel is noticing the little things about different cities and cultures. Sometimes, those little things are really big things that are worth studying and understanding from a business acumen perspective.
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