We are still getting great feedback from our blog on the Super Bowl commercials. One of those commercials – SodaStream’s “Sorry Coke and Pepsi” – generated some of the top buzz on Sunday night and into Monday morning. The value proposition of SodaStream is make-your-own soft drinks.
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Every week Advantexe has the opportunity to design, develop, and deliver business leadership and strategic business selling talent development engagements for clients around the world. We are exposed to thousands of different companies executing many flavors of business strategies and the lessons learned from our work is shared in the form of blogs and eBooks in our virtual Business Acumen 101 learning solution.
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Every day around the world, business leaders ask their employees to be more innovative. And at the end of the day, most leaders are left frustrated and disappointed because nothing has changed. The employees “don’t get it,” or worse yet, they don’t care enough.
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The team of dedicated consultants at Advantexe is like most consumers; we are very uncomfortable being tracked by third party organizations through our mobile phones. And until recently – when we began researching for this blog - we didn’t really have a good idea of what is going on behind the scenes regarding tracking. However, a Bloomberg BuisnessWeek’s article about Apple has us thinking about business strategy, business innovation, product leadership, and the intersection of strategy execution with personal privacy and the future of relationships that retail stores are going to have with their customers.
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Apple has announced that it is launching the iWatch in October on or about the same time it launches the iPhone 6. Over the weekend, Apple quietly announced that they have hired a TAG Heuer executive to become head of sales. What an interesting lesson in strategic learning. TAG Heuer is part of the luxury goods company LVMH which owns such iconic brands as Louis Vuitton, Moet Hennessey, Fendi, and Dom Pérignon.
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