Over the past few months Advantexe has experienced a significant surge in the demand for marketing focused business simulations that develop skills and competencies in what we are calling, “Marketing for 2021 and Beyond.”

The increased demand has been from every industry with a slightly heavier emphasis coming from life sciences, high tech, consumer packaged goods, and financial services. The requests have ranged from simulations designed for marketing professionals to improve and expand their skills, to marketing skill building for employees in various non-marketing functions to better understand the role and importance that marketing has in the new value chain of an organization. In other words, developing empathy in a cross-functional environment.

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Just when we think the “next normal” is in sight, it shifts by another 3 months. Or was that 6 months? We all have complex questions and simple questions like, when will we go back to the office?

“Oh, in 3 months…”

“Definitely in 6 months, after the summer.”

“Most likely January 2022.”

“Back to the office, what office?”

The current and near-term business environment is as volatile as it has ever been. It certainly is competing with the crash of 1929 and the depression of the 1930s. And, because of this and the fear of what could happen next, organizations are desperate to have employees with strong Business Acumen skills and competencies. Leaders at all levels of any business need their employees to be able to understand strategy, set strategy, execute strategy through operational decisions, lead people to execute the right strategies, and to understand and drive financial performance and the metrics that matter.

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Last week, I published a blog post detailing one of the biggest discoveries we’ve made during our evolution to fully virtual, simulation-centric learning. It was one of the most popular posts I’ve ever published, and the comments and feedback have been warm and supportive.

The basic gist of the post was to share my thoughts on a key element we overlooked when transitioning to remote program facilitation: that virtual learning creates a consistency of capabilities never seen in our industry. Over the past few months, I have personally been able to deliver the same core content and consistent message on six continents in the same week to the same company on how they make money and what better decisions they can make to drive the metrics that matter. The consistency of message is making a real difference and key Talent Development leaders are recognizing the profound shift in capabilities and decision-making.

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Business Simulations in Today’s Learning Environment (Part 2 of 4) 
 
In this four-part series, Robb Gomez, COO of Paradigm Learning and Rob Brodo, CEO of Advantexe respond to interview questions about the use of business simulations in today’s changing corporate learning environment.  In part 1, Robb and Rob provided their insights on how simulations fit in the changing virtual talent development landscape. Today the team will review the essential elements of asynchronous simulations.   

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Insights 10 Weeks into the New Norm

When we started the new year of 2020 not many of us predicted that when Memorial Day weekend, the start of the summer season, came about that we would be in a lock down thinking about how a global pandemic would resolve itself.  But here we are, so Happy Memorial Day everyone!

For many who are either functional business leaders supporting the learning or development of their organizations and team, or the talent development professionals thinking about executing their T&D strategies, we have a chance to reflect on the journey so far and the journey yet to come over this upcoming long weekend.

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