Business Acumen Case: The Green Mountain and Coca-Cola Partnership

By Robert Brodo | Nov 3, 2015 3:38:45 PM

 

Strategic Adjacent Market Expansion

We are still getting great feedback from our blog on the Super Bowl commercials. One of those commercials – SodaStream’s “Sorry Coke and Pepsi” – generated some of the top buzz on Sunday night and into Monday morning. The value proposition of SodaStream is make-your-own soft drinks.

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The Water-saving Toilet Handle - What's it'sValue Discipline?

By Robert Brodo | Nov 3, 2015 3:30:41 PM

The Water-Saving Dual Function Toilet Handle: Product Leadership, Customer Intimacy, or Operational Excellence?

Some of the nicest things about publishing a blog a couple of times a week to several thousand current and former Business Acumen skill building engagement participants are the ongoing relationships and the opportunities for continuous learning.

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Business Strategy Lessons from a Great New Book, Beauty Queen

By Robert Brodo | Nov 3, 2015 3:24:36 PM

What’s one productive way of spending a few hours during a 20 hour plane ride to China? Read a fascinating new business strategy and business leadership book about Chinese-American business leader Andrea Jung, the former CEO of Avon. Written by my dear friend and colleague Debbie Himsel, Beauty Queen is an excellent and impactful read for anyone thinking about business strategy and business leadership on a global basis.

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Analysis of the Amazon Fire Phone a Unique Business Strategy

By Robert Brodo | Nov 3, 2015 3:10:37 PM

From Urban Dictionary: “2000-and-late,” Meaning something or someone is late to the party. Originally used in the rap song "Boom Boom Pow" by the Black Eyed Peas. I finally bought my first iPhone. #2000-and-late

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