As readers of this blog know, much of the content shared originates from real-world scenarios, conversations, and work with our clients as we design, develop, and deliver simulation-centric learning solutions.
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Apple has announced that it is launching the iWatch in October on or about the same time it launches the iPhone 6. Over the weekend, Apple quietly announced that they have hired a TAG Heuer executive to become head of sales. What an interesting lesson in strategic learning. TAG Heuer is part of the luxury goods company LVMH which owns such iconic brands as Louis Vuitton, Moet Hennessey, Fendi, and Dom Pérignon.
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I have spent the last two months working with three different "Big Pharma" clients in the area of Business Acumen and Managed Care.
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Advantexe’s Business Acumen learning engagements utilize business simulations to build skills in a risk-free environment. One of the most important learning points participants take from these programs is the appreciation and understanding of customer segmentation, and, more importantly, how to reach identified segments with the right marketing message in support of a business strategy.
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