Targeting Healthcare Providers, Patients & Consumers during Covid19

By Sue Laks | Aug 12, 2020, 8:09:32 AM

Since COVID-19 has emerged in the US, we have seen a multitude of new trends appear that are pertinent to healthcare providers, patients, and payors.

 

Physicians and patients have learned to embrace telemedicine and telehealth and Pharma companies have had to bench their sales forces due to social distancing requirements. As a result, Pharma Marketers are increasingly relying on virtual platforms and digital media to connect with their customers.

 

Additionally, we’ve seen the line continue to blur between home and office and work and leisure time. We’ve seen significant swings in the use of digital media and technology among HCPs as well as the population as a whole. Social media and video calls have replaced face-to-face interactions; paid search trends have dramatically increased; streaming video subscriptions and viewing have soared, we’ve seen a heightened demand for news content, and with the surge in vacationers driving to their summer destinations, Outdoor has made a huge comeback as well.

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Important Design Elements in an Asynchronous Business Simulation

By Jim Brodo | Aug 10, 2020, 7:38:14 AM

Business Simulations in Today’s Learning Environment (Part 2 of 4) 
 
In this four-part series, Robb Gomez, COO of Paradigm Learning and Rob Brodo, CEO of Advantexe respond to interview questions about the use of business simulations in today’s changing corporate learning environment.  In part 1, Robb and Rob provided their insights on how simulations fit in the changing virtual talent development landscape. Today the team will review the essential elements of asynchronous simulations.   

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How do business simulations fit into our current learning  landscape?

By Jim Brodo | Aug 6, 2020, 7:55:18 AM

Advantexe is very pleased to join with Paradigm Learning for a collection of four blog posts covering business simulations.  Robb Gomez, COO of Paradigm Learning, and Rob Brodo, CEO of Advantexe, will respond to a series of interview questions about the use of simulations in today’s changing corporate learning environment. 

Please click here to view the first in the series, How do simulations fit into our current learning and development landscape?  Part two will be back here on Advantexe's blog. 

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Advantexe and Paradigm Learning are currently partnering to develop an asynchronous digital business acumen simulation, Zodiak Pro, due to launch this fall.

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Business Acumen Skills - How to Increase Organizational Speed

By Robert Brodo | Aug 5, 2020, 8:34:14 AM

One of the many realizations about our “new normal” is that speed matters more than ever. I was  interviewing a CEO of a large global company today as part of the process to tailor an upcoming Business Acumen program for his direct reports. Within the first few moments, I could feel the instant connection in terms of the way he though about strategy and the way we design our Business Acumen and business simulation solutions. I could also sense that he had an intuitive feel for the rhythm of his business and the challenges and opportunities that lie ahead during the rest of 2020 and into 2021.

Seasoned executives like this CEO know how often to make certain decisions, how hard to drive specific objectives, and how quickly to react to changing circumstances such as the COVID-19 pandemic.

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Simulation-centric Business Acumen Behaviors in a Pandemic

By Robert Brodo | Jul 29, 2020, 8:05:20 AM

July was another extremely busy month in the world of virtual business simulation capability development. Our team had the opportunity to work with hundreds of leaders from around the world delivering customized, virtual learning experiences developing leadership capabilities in the area of Business Acumen.

As our technology and reporting capabilities have advanced, and as we have become more focused on the data analytics that Business Acumen skill development engagements can produce, it is my pleasure to share some interesting trends that can be used to understand and explain some of the behaviors you may be seeing in your organization, within your peers, or within your direct reports.

Here are three unique trends that we have observed and assessed coming out of our post-simulation data analytics:

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